WhatsApp Commerce: 6 Best Strategies To Market & Sell Products

Recently, Facebook invested about USD 5.7 billion in Reliance Jio. Following this partnership, users of Reliance Retail and Jio Mart built a new platform on WhatsApp giving its customers the ease of shopping on the communication app itself. This partnership served as a signal pointing to WhatsApp’s intention to play a critical role in the Indian retail industry.

Another significant development was the peer-to-peer payment feature called ‘WhatsApp Pay’. Went live in India in November 2020, it allowed 20 million users to avail of the service in its testing phase. Mark Zuckerberg, CEO, of Facebook, then declared to roll this feature out across other nations over the years, strongly emphasising that the impact of this development will be there in all the retail marketplaces across the globe.

In the wake of the pandemic, the need for contactless shopping spiked. WhatsApp Commerce usage during this period went up by 40% making it one of the most preferred platforms for consumers.

Over the years the platform has also introduced a variety of elements to make the conversational eCommerce experience much simpler and interactive. These include

Read More: Why Events Firing Is Crucial For eCommerce Brands On Facebook

Effective brand communication is about first identifying and then connecting with potential customers. The nature of the app is such that it helps to maintain a smooth communication process between the brand and its customers, thereby minimising friction as much as possible.

Listed here are some of the most effective WhatsApp commerce/shop strategies that businesses must include in their WhatsApp marketing process:
Also checkout: Marketing strategies to win ecommerce

Using various customer acquisition methods offered by WhatsApp, brands can easily initiate one-on-one communication with their current as well as potential customers. These conversations have resulted in lowered drop-off rates and increased users’ interest in the services/products offered by the brand. This can be accomplished using:

Building a two-way communication strategy between brands and their customers is one of the most important steps that brands must consider. Two-way communication ensures a personalised experience for the customers, helps to reduce customer drop-off rates and increases engagement and interest. This can be achieved by using:

WhatsApp Business Premium offers optional premium tools that help businesses to run more efficiently and engage a wider audience base. This can be done using:

Having a robust after-sale service is mandatory in today’s business scenario. This is another way to leverage WhatsApp commerce for brands to place customer support at the forefront of a brand’s business strategy. For a smooth process:

WhatsApp can be an excellent platform for collecting customer feedback, as it allows businesses to engage with their customers in real-time and get instant feedback.

Last but not least, using WhatsApp to recover abandoned E-commerce carts. It has been estimated that approximately 7 out of 10 online shopping carts are facing abandoned cart issues regularly, i.e. customers do not make it up to the checkout stage and thus, the sale is lost.

WhatsApp commerce has immense potential to make brands stand out from the curve and provide a rich customer experience. The only hack is to understand and implement the marketing strategies accordingly that fit the business!