5 Must-Have New Age Widgets For Your eCommerce Website

1. AI-powered Recommendations

• 37% of shoppers who click on product recommendations return to the site
• Customers who engage with product recommendations are 4.5x more likely to add items to their carts and make purchases
• 49% of customers bought products after receiving personalized recommendations but had not intended to buy them earlier

• Recently viewed products: Remind customers of the products they browsed recently on your site and showed interest in. This can help bring customers back to your site. AI can collect this data in real-time and display it on various pages on your site that customers are browsing, enticing them to click on ‘recently viewed products’.
• Customers also bought: If a customer recently bought bed linen from your store, cross-sell other related products based on what other customers have bought. For instance, bed linen and bath linen. AI can collect data on what other customers are buying to recommend products to other customers with similar tastes.
• You might also like: If a customer has bought eco-friendly products from your site, show them more products from your eco-friendly collection. Similarly, you can use this AI-based recommendation feature to introduce new products to customers.

2. Live Chat With Chatbot Widgets

• Provide customer support 24/7
• Interact with customers in conversational language
• Manage a variety of queries and tasks on their own without human intervention
• Manage basic or advanced support based on how chatbots are designed

• Improve efficiency
• Enhance customer experience
• Reduce support cost
• Reduce response time
• Take over repetitive tasks
• Improve sales and conversions

• Live Chat On Website: When shoppers want quick answers about products, they look for the live chat box on the product pages. Automated chatbots are designed to reply to customer queries, help them make purchase decisions, and increase conversion rates.
• WhatsApp Chat Widget: Most people extensively use WhatsApp for personal communication, and over the last few years, it has become a choice of channel to interact with brands as well. That’s why integrating a WhatsApp chat widget in your eCommerce site can enhance customer experience.

3. Checkout Optimiser Widgets

• Make the checkout page mobile-friendly
• Include multiple payment options
• Display trust signals on the checkout page
• Enable one-click checkout
• Show checkout progress bar
• Include guest checkout option
• Auto-fill details
• Remove any hidden costs
• Fraud prevention capabilities
• Consistent checkout across channels

4. Social Proof And Reviews Aggregator

• Improves customer shopping experience
• Establish brand credibility
• Build brand reputation
• Increases customer trust
• Boosts sales and conversions
• Improves brand awareness

• Review widget: Send automated review requests to customers who recently made purchases from your store. Review aggregator widgets can send requests and follow-ups on various channels.
• Feedback widget: Request for customer feedback for products, services, their experience, a new collection, or your brand with the help of feedback aggregator widgets. You can also set up the widgets to offer incentives and discounts in return for customer feedback.
• Real-time shopping update widget: When customers see other customers buying a product, they feel more encouraged to explore a product, trust it more, and end up buying it. Other real-time shopping widgets show the number of shoppers browsing a particular product in real time or which customer bought what from which location.

5. Advanced Search And Filter Widgets

• Makes shopping easy and convenient for customers as they can search for products based on specific keywords
• The interactive element of advanced search options improves customer engagement
• It speeds up the shopping process as customers do not waste time browsing hundreds of products to find those that match their preference
• It improves sales because customers see only relevant products, increasing their satisfaction level, and making the shopping experience better

• Voice search widget: 50% of Americans use voice search everyday. Voice search involves algorithms to interpret and understand voice queries to show relevant products and services to customers. With features such as multilingual voice search, customers have greater accessibility and convenience. Voice search enhances the checkout flow as it adds speed and ease.
• Image search widget: Customers can upload an image to look for similar or identical products. It uses advanced technologies such as image recognition, AI-powered algorithms to show images, enhancing inspiration-based shopping.
• Type-based search: Type-based search widgets also have advanced options such as dynamic and predictive search widgets, which provide product options based on customers’ past purchase history, and preference, based on predictive analysis.