What is an eCommerce widget?

An eCommerce widget is a small add-on you place on your store pages to show info or help shoppers take action. It can be a plug-in, app block, or code snippet. Widgets improve the shopping flow with things like reviews, trust badges, delivery dates, offers, or quick chat—without rebuilding the full page.

What are examples of ecommerce widgets?

Common eCommerce widgets include product reviews and ratings, trust badges, countdown timers, sticky “Add to Cart”, cart drawer, size guide, delivery date/ETA, shipping fee estimator, COD availability, recently viewed items, wishlist, bundles/upsells, and WhatsApp/live chat. They sit on key pages and help shoppers decide faster.

What are the 4 types of e-commerce?

The four main types are B2C (business to customer, like a brand store), B2B (business to business, like wholesale), C2C (customer to customer, like resale marketplaces), and C2B (customer to business, like creators selling services or leads to brands. Each type differs by who buys, who sells, and order size.

What are the two main types of widgets?

Most widgets fall into two groups: display widgets and interactive widgets. Display widgets show information such as price drops, reviews, trust marks, or delivery dates. Interactive widgets let shoppers do something—add to cart, choose variants, chat, apply coupons, join a waitlist, or pick a delivery slot—right where they are.

What are the best widgets for Shopify/WooCommerce?

For Shopify/WooCommerce, the best widgets are the ones that load fast, work well on mobile, and fit your theme without breaking checkout. Top picks are reviews, trust badges, sticky add-to-cart, cart drawer, bundles/upsell, wishlist, delivery ETA, and chat/WhatsApp. Choose apps/plugins with good support and clean code.

What are the best widgets for eCommerce?

The best eCommerce widgets are those that build trust and remove doubt at the moment of purchase. Prioritize reviews/UGC, trust badges, clear delivery ETA, easy returns info, sticky add-to-cart, smart upsells/bundles, cart drawer, and quick support (chat/WhatsApp). Keep them light so pages stay fast and smooth.

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20X your ROAS in 1 month with Kwik Engage - as Aman Gupta says "GoKwik se zyada quick? chance hi nahi hai!"

Get Started

20X your ROAS in 1 month with Kwik Engage - as Aman Gupta says "GoKwik se zyada quick? chance hi nahi hai!"

Get Started

20X your ROAS in 1 month with Kwik Engage - as Aman Gupta says "GoKwik se zyada quick? chance hi nahi hai!"

Get Started

Kwik Engage

5 Must-Have New Age Widgets For Your eCommerce Website

05 Feb 2026

10 Min Read

5 Must-have new age widgets for your ecommerce website

Parousia Khan

Senior Product Marketing Manager @GoKwik

Parousia leads product marketing strategies at GoKwik, and she is an expert in driving e-commerce optimisation, conversion growth, and innovative GTM strategies. She crafts compelling messaging and creates content pertaining to D2C commerce.

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Competition in eCommerce has been on the rise, no matter the industry. However, this growth is also leading to increasing competition among brands. Businesses are facing the challenge of low conversion rates, no matter how good their products or deals are. Today, the most resilient eCommerce brands are using digital technology and capabilities, such as widgets, to enhance shopping experience across customer journeys. This blog explores five innovative widgets that every new-age eCommerce website must have in its arsenal.

Read on!

New-Age Widgets For Your eCommerce Website

No matter how good your products and services are, if you don’t create a good shopping experience on your site, your eCommerce business might struggle. That’s why you need to integrate innovative widgets that can support your marketing strategies. Here are 5 such widgets that you must consider for your eCommerce business.

1. AI-powered Recommendations

The way shoppers shop is changing. With zillions of products to choose from, customers need some help in shopping. That’s where AI-powered recommendations come in!

AI can tailor product recommendations based on customers’ past purchases, browsing behavior, and preferences, among other factors. Product recommendation apps and tools

Consider these statistics:

37% of shoppers who click on product recommendations return to the site
Customers who engage with product recommendations are 4.5x more likely to add items to their carts and make purchases
49% of customers bought products after receiving personalized recommendations but had not intended to buy them earlier

Here are some AI-powered eCommerce product recommendation features and examples:

Recently viewed products: Remind customers of the products they browsed recently on your site and showed interest in. This can help bring customers back to your site. AI can collect this data in real-time and display it on various pages on your site that customers are browsing, enticing them to click on ‘recently viewed products’.
Customers also bought: If a customer recently bought bed linen from your store, cross-sell other related products based on what other customers have bought. For instance, bed linen and bath linen. AI can collect data on what other customers are buying to recommend products to other customers with similar tastes.
You might also like: If a customer has bought eco-friendly products from your site, show them more products from your eco-friendly collection. Similarly, you can use this AI-based recommendation feature to introduce new products to customers.

2. Live Chat With Chatbot Widgets

Customer support, interaction, and communication are critical factors that keep eCommerce businesses running in auto mode.

Picture this: many customers shop in the middle of the night. With no human support personnel to chat with, who do they turn to? Chatbots!

Live chat widgets and chatbots are designed to:

Provide customer support 24/7
Interact with customers in conversational language
Manage a variety of queries and tasks on their own without human intervention
Manage basic or advanced support based on how chatbots are designed

Live chat and chatbots have many benefits:

Improve efficiency
Enhance customer experience
Reduce support cost
Reduce response time
Take over repetitive tasks
Improve sales and conversions

These are some live chat widgets to consider for your eCommerce site:

Live Chat On Website: When shoppers want quick answers about products, they look for the live chat box on the product pages. Automated chatbots are designed to reply to customer queries, help them make purchase decisions, and increase conversion rates.
WhatsApp Chat Widget: Most people extensively use WhatsApp for personal communication, and over the last few years, it has become a choice of channel to interact with brands as well. That’s why integrating a WhatsApp chat widget in your eCommerce site can enhance customer experience.

For instance, GoKwik Kwik Engage is a WhatsApp chat solution designed for eCommerce stores. Designed to engage customers, it offers features such as order updates, click-to-WhatsApp ads, two-way conversation flow, customized workflows to improve customer engagement, product catalogue, personalized messages for abandoned cart recovery, personalized deals for higher conversion rate, segmentation of marketing campaigns and enables cash to prepaid conversion, among other capabilities.

Install Kwik Engage on your eCommerce store.

Example:

Source

3. Checkout Optimiser Widgets

Almost 70% of shoppers abandon their shopping carts. To improve your checkout and conversion rate, it’s essential to make the checkout process as smooth as possible. Customers end up abandoning carts during the checkout process for many reasons, such as lack of payment options, payment gateway failure, added costs, etc.

Here are some reasons customers abandon carts during the checkout process.

Chart of reasons customers abandon carts

Source

From adding multiple payment options to frictionless payment to address auto-fill, there are many ways to optimize the checkout process.

Here are some ways to optimize checkout:

Make the checkout page mobile-friendly
Include multiple payment options
Display trust signals on the checkout page
Enable one-click checkout
Show checkout progress bar
Include guest checkout option
Auto-fill details
Remove any hidden costs
Fraud prevention capabilities
Consistent checkout across channels

Apart from the above, eCommerce merchants must integrate strategies such as personalization, cart abandonment recovery, post-purchase customer engagement strategies, etc. Checkout optimizer tools can help with these strategies.

Because a clean checkout page often seems more enticing and manageable, many marketers avoid optimizing the process with various features. However, investing in a checkout optimizer tool can help.

For instance, GoKwik Kwik Checkout provides a comprehensive set of features—login verification, auto-login via SSO, address pre-fill, discounting configurations, and multiple payment options, among others. What is more, GoKwik continuously upgrades its features and innovation capabilities, which benefits eCommerce merchants and end customers.

Also read: 10 Quintessential Components Of A Good Checkout Payment Gateway

5. Advanced Search And Filter Widgets

Integrating advanced search and filter widgets in your eCommerce store helps improve customer experience. Advanced search capabilities enable customers to find products easily, and boost conversion rates. Moreover, search widgets have moved beyond typing in keywords to voice and image-based search.

Benefits of advanced search widgets:

Makes shopping easy and convenient for customers as they can search for products based on specific keywords
The interactive element of advanced search options improves customer engagement
It speeds up the shopping process as customers do not waste time browsing hundreds of products to find those that match their preference
It improves sales because customers see only relevant products, increasing their satisfaction level, and making the shopping experience better

Types of advanced search widgets and filters:

Voice search widget: 50% of Americans use voice search everyday. Voice search involves algorithms to interpret and understand voice queries to show relevant products and services to customers. With features such as multilingual voice search, customers have greater accessibility and convenience. Voice search enhances the checkout flow as it adds speed and ease.
Image search widget: Customers can upload an image to look for similar or identical products. It uses advanced technologies such as image recognition, AI-powered algorithms to show images, enhancing inspiration-based shopping.
Type-based search: Type-based search widgets also have advanced options such as dynamic and predictive search widgets, which provide product options based on customers’ past purchase history, and preference, based on predictive analysis.

Set Up Advanced Search And Filter Widgets In Your eCommerce Store

Creating a visually appealing and highly functional eCommerce website requires some effort and as we discussed earlier, a few widgets, if not too many. Widgets not only offer functionality and features, they also enhance the look and feel of a website, speed up the shopping process, and make customers’ shopping experience more enjoyable.

However, you must choose the widgets that are relevant for your eCommerce business. Additionally, you must monitor the impact of widgets continuously. By doing so, you will be able to optimize your website and enhance it.

To explore checkout and chat widgets, reach out to GoKwik.

Frequently Asked Questions

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AUTHOR

Parousia Khan

Senior Product Marketing Manager @GoKwik

AUTHOR

Parousia Khan

Senior Product Marketing Manager @GoKwik

5 Must-Have New Age Widgets For Your eCommerce Website

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Read this blog on your favourite platform

New-Age Widgets For Your eCommerce Website

1. AI-powered Recommendations

2. Live Chat With Chatbot Widgets

3. Checkout Optimiser Widgets

5. Advanced Search And Filter Widgets

Set Up Advanced Search And Filter Widgets In Your eCommerce Store

Frequently Asked Questions

Parousia Khan

Parousia Khan

5 Must-Have New Age Widgets For Your eCommerce Website

Explore Related Blogs

How to Move a Restaurant Online Using Shopify

How to Move Your Offline Business Online with Shopify

How to Add Business Settings to Your Shopify Store 2026

How to Move a Restaurant Online Using Shopify

How to Move Your Offline Business Online with Shopify

How to Add Business Settings to Your Shopify Store 2026

Read this blog on your favourite platform

New-Age Widgets For Your eCommerce Website

1. AI-powered Recommendations

2. Live Chat With Chatbot Widgets

3. Checkout Optimiser Widgets

4. Social Proof And Reviews Aggregator

5. Advanced Search And Filter Widgets

Set Up Advanced Search And Filter Widgets In Your eCommerce Store

Frequently Asked Questions

Parousia Khan

Parousia Khan