Maximise Your eCommerce Conversions During Valentine’s Day

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Although a very foreign concept, Valentine’s Day has deeply penetrated in the Indian culture for many decades now. However, while this very day was restricted to giving a bunch of roses to your loved ones, today it’s moved beyond the basics. People are now buying gifts across various domains including beauty products, gadgets and gizmos, jewellery, etc. According to a report published by INC42, average eCommerce transactions range between INR 10 crore and INR 20 crore in India during Valentine’s Week. This has certainly opened doors for eCommerce brands to leverage the season of love and increase conversions extensively.

While most D2C brands including Sugar, boAt, Beardo and FernsNPetals are already leveraging Valentine’s Day to maximise their sales, have you started yet?

In this blog, we’ve listed 7 smart ways to quickly optimise your D2C website to make the most of the Valentine’s Day sale period.

1. Identify And Highlight Your Brand’s Best Gift-worthy Products

The first thing to do while optimising your website for the Valentine’s Day sale is to go through your entire product line. Identify products that you believe are most relevant from a gifting point of view and have the potential to increase conversions.

For instance, take a look at how the D2C beauty brand, SUGAR Cosmetics, has done it. The brand has smartly identified seven product categories where maximum buying happens during Valentine’s week. It has further created a separate landing page with quirky messaging and compelling creatives persuading its audience to make a purchase.

For someone who’s struggling to understand what to buy for their bae/beau, you’re making their job easy. You’re helping them zero down on a gifting item quicker than even and make a purchase within minutes.

2. Add Personalised Recommendation Widgets On The Home Page

Besides identifying the right mix of products to sell and creating landing page(s) with relevant content, focus your energies on highlighting the same on your home page. That’s because, if your storefront doesn’t advertise about your on-going/up-coming Valentines’ Day sale, your target audience will not step inside and explore your offerings. This also means losing an opportunity to increase conversions.

So, display information around the Valentine’s Day sale on your home page. Give people the visibility they need. Also, put necessary redirections so that relevant sets of customers land on relevant landing pages.

You can also pin Valentine’s Day products on your homepage just like Ferns N Petals has done in the above image. Its home page is reminding shoppers about the upcoming/ongoing season of love and is nudging them to buy something special for their loved ones before the sale ends.

3. Remind Shoppers Of Valentine’s Day

Besides utilising your home page, leverage social media channels to remind people about your brand’s upcoming/ongoing Valentine’s Day sale.

Send email reminders, display ads on social media platforms including Facebook, Instagram, and Google Ads, and go-for WhatsApp promotions. These channels can help to keep the customers informed about your season’s upcoming sale offerings. In fact, they are also an excellent medium to increase conversions.

In fact, while creating ads or defining your target audience, do a proper deep-dive. We say this because, according to an article published by PR Newswire, men usually spend more on Valentine’s day gifts than women. So, maybe this is one segment that must be a part of your outreach campaign.

Meanwhile, include the notifications in your outreach messaging to increase the impact.

Valentine’s Day special products
Exclusive Valentine’s Day discounts
Highlight previous year’s most-sold Valentine’s Day products

You can also leverage WhatsApp commerce to target your prospects and even give them an end-to-end Valentine’s Day purchase experience via the messaging platform itself.

Also Read – A Beginner’s Guide To Using WhatsApp Commerce In India
Maximise Black Friday Sale Profits With GoKwik’s 200+ Discount Configurations
A Guide To Use Facebook Meta Pixel

4. Run Unique Promotions And Discounts

One thing’s for sure. Indians love online shopping. According to a report published by Bain & Co, Indian shoppers are expected to grow to about 450 million by the end of 2027 from 190 million at present. While that’s a stated fact, they also love discounts and buying products during promotional periods. So, offering running unique promotions and offering discounts to customers during the Valentine’s Day sale can serve as huge encouragement.

Your discounts need not be of high value. But something that create excitement in the minds of your customers and motivate them to go big. From a brand perspective, offering discounts also help,

Drive more traffic to your website
Attract prospects and convert them into paying customers
Increase conversions, average order value, repeat purchases, and a customer’s lifetime value.
Boost brand reputation and build a strong foundation for future sales activities
Add to a buyer’s sense of satisfaction and improve their overall buying journey

We’d suggest leveraging GoKwik’s 1000+ discounting configurations to boost your sales just like The Man Company. To promote its sales during Valentine’s Day, this men’s grooming brand is offering goodies up to INR 2798/- on the purchase of every exclusive gift box purchase.

Probably you can opt for other types of discounts to boost your sales. For instance, by offering quantity-based dynamic discounts such as “Buy 1, Get 1 Free,” “Buy 2 products and Get 10% Extra Off,” you can increase your average order value, and total sale amount. Meanwhile, applying multiple selling price discounts can further add to your revenue.

Besides these, you can also offer loyalty points or run exclusive tailored discounting programs for your loyal customer base to increase conversions and customer lifetime value.

So, choose discounts that help your brand bag as many conversions as possible and maximise your revenue.

5. Quick Checkout And Payment Solutions

Now that you’ve identified Valentine’s Day special, gift-worthy products, created dedicated landing page(s), and zeroed on discounts, optimise your checkout and payment page to help maximise these efforts you’ve made so far.

As a known fact, nearly 4 out of 10 people drop off due to a complex checkout process. This means losing 40% of your potential revenue. Here, use GoKwik’s Kwik Checkout solution to streamline your checkout process and maximise conversions.

Here’s what the solution offers.

Quick Login Feature – Through its SSO Token and one-tap verification feature powered by Truecaller, GoKwik helps new and repeat customers auto-login on your D2C website as quickly as possible.
Address Pre-fill Feature – Using its vast network of data, GoKwik automatically fills a shopper’s address at the “Address” stage. By doing so, GoKwik helps, Reduce a step in the buyer’s shopping journey
Increase the chances of conversions

New Address Addition – GoKwik also helps shoppers add new addresses within seconds. It auto-fills 40-60% of the form using the pin code entered by the shoppers, making the cumbersome process simpler and easier.
Seamless Payment Process – By offering a vast variety of prepaid payment options including UPI, credit/debit cards,and wallets, GoKwik ensures that every intent converts into a purchase without any hassle

6. Check For Impulsive Buyings And Cancellations

According to GoKwik’s internal analysis, a sale period is usually the time when maximum impulse buyings and cancellations happen on an eCommerce website.

That’s because shoppers want the best deals for themselves. If they find a better deal somewhere else they tend to prefer buying from that brand over the one where they’ve already placed an order. Meanwhile, many shoppers also tend to place multiple orders across multiple websites with a mind-set to keep only that order which gets delivered the fastest and return/cancel the rest.

This can have a huge impact on your inventory at hand. Because, when orders are cancelled or returned, your inventory gets stuck in the logistics cycle causing you potential revenue loss.

For this, we’d recommend you to embed GoKwik’s RTO Protection Suite. This AI-ML-powered tool helps identify shoppers who’re most likely to cause RTO (cancel an order or reject it at the time of delivery, at the doorstep). You can easily block such shoppers from placing orders, put an additional fee, especially on cash-on-deliveries, or even place order reconfirmation prompts at the time of checkout, to prevent inventory or business revenue loss.

The RTO Protection Suite offers many other advantages. Read through “Reduce RTO By Improving Post Order Placement Customer Experience” for in-depth understanding.

7. Emphasise On Post-purchase Experience

You may be targeting these folks to increase your Valentine’s Day sale revenue. But, don’t forget. Ultimately they’re online purchasers and the season of shopping never ends. The more you lay emphasis on streamlining and beautifying their buying journey once, the higher are the chances of them converting into your brand’s loyal customers.

So, focus your energies on enhancing post-purchase. Give these buyers some meaty content on a regular basis that they don’t forget about your brand. Meanwhile, also pay attention to any issues that they may face after making a purchase from your website. Enable them to reach out to you easily and ensure a high customer satisfaction score.

Also Read – Why Post Purchase Experience Is Most Important Today Than Ever

To Wrap Up…

As a D2C brand, embrace every festival that India celebrates. For each of these seasonal celebrations is a means for you to up your brand’s A-game and increase revenue. We hope these 6 tips to maximise your conversions during the Valentine’s Day sale were helpful. If you wish to learn more about ways to optimise your D2C brand to boost your conversions, get in touch with us today!

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AUTHOR

Suhag Vamja

Head of Product Marketing @ GoKwik

AUTHOR

Suhag Vamja

Head of Product Marketing @ GoKwik

Suhag spearheads D2C growth strategies at GoKwik, focusing on e-commerce optimisation, conversion funnels, and sales enablement. Based in Bengaluru and an MICA alumnus, he excels in crafting GTM playbooks and marketing campaigns tailored for D2C brands.

7 Ways To Maximise Your eCommerce Conversions During Valentine’s Day Sale

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Read this blog on your favourite platform

1. Identify And Highlight Your Brand’s Best Gift-worthy Products

2. Add Personalised Recommendation Widgets On The Home Page

3. Remind Shoppers Of Valentine’s Day

4. Run Unique Promotions And Discounts

5. Quick Checkout And Payment Solutions

6. Check For Impulsive Buyings And Cancellations

7. Emphasise On Post-purchase Experience

To Wrap Up…

Suhag Vamja

Suhag Vamja