Sharing product recommendations is an actionable strategy as it keeps your brand top-of-mind, increases customer engagement, and drives repeat sales.
By leveraging customer data and tailoring recommendations to their preferences, you provide a personalized shopping experience that enhances customer loyalty and encourages them to come back for future purchases.
This can be done by displaying related or frequently purchased items while customers are still on your website and by sending personalized recommendations via their chosen communication channel once they have left the site.
When customers are still on your site, displaying other items that are commonly purchased along with their current purchase can increase their interest and lead to additional sales. This strategy utilizes the concept of cross-selling, where you suggest complementary or supplementary products to enhance the customer's experience.
For example, if a customer is purchasing a camera, you can showcase camera accessories or memory cards that other customers frequently buy alongside cameras.
Once the customer has left your site, sending personalized product recommendations via their chosen communication channel keeps your brand in their mind and may prompt them to make a repeat purchase.
By analyzing their previous purchases, browsing history, or survey responses, you can target specific recommendations that align with their interests and preferences.
For instance, if a customer recently purchased a book on a specific topic, you can send them an email suggesting other relevant books or a newsletter with curated content related to their interest.
01 May 2026
12 Min Read
