What discounts to expect on Black Friday?

On Black Friday, discounts can be light on top-selling items and deeper on older stock. Expect limited-time deals, coupon codes, bundles, bank offers, and free shipping. The biggest cuts are often on fashion, accessories, beauty, and home items. Compare prices early and set a budget so you don’t overspend.

What is the discount on Black Friday?

There isn’t one fixed Black Friday discount. Brands choose offers based on margins and stock, so you may see 10–20% off on popular gadgets, 30–60% off on apparel, and extra perks like cashback or freebies. Always check the final price after coupons, delivery fees, and add-ons.

Is there Black Friday in France?

Yes, Black Friday happens in France. Many French and global retailers run deals around the last Friday of November and the following weekend, both online and in stores. Some brands also promote alternatives like “French Days,” but shoppers still look for Black Friday offers on tech, fashion, and home goods.

How much discount is given on Black Friday?

Discounts vary a lot by category and brand. Some items get small cuts, while clearance products can drop heavily. The final discount depends on stock levels, season end, and how competitive the market is. To get the best value, watch early sales, stack coupons where allowed, and compare prices across stores.

What is the significance of Black Friday in e-commerce?

Black Friday is a major e-commerce event that brings a big jump in traffic and sales. It helps brands attract new customers, move inventory fast, and boost revenue before the holiday season. It’s also useful for testing pricing, messages, and product bundles to see what converts best.

What is the marketing strategy for Black Friday?

A strong Black Friday strategy starts early: plan inventory, set clear offer tiers, and create fast-loading landing pages. Use email, SMS, ads, and retargeting with simple deadlines and clear savings. Reduce drop-offs with a quick checkout, trust signals, and smooth COD/prepaid flows, plus easy returns and tracking.

Maximise Black Friday Sale With GoKwik’s 200+ Discounts

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Indians love sales and discounts. And, why not? They’re a perfect way to save some bucks on every order they place and feel like a savvy shopper. Be it the prolonged Indian festive season sales or the globally famous Black Friday & Cyber Monday sales, Indians just love buying stuff at discounted prices.

But what’s in store for the eCommerce brands offering such heavy discounts on almost every purchase during these massive once-a-year sales?

Shh… There’s a secret behind it!

Giving discounts to customers is one of the smartest and quickest ways to entice them into buying products from your site. Anytime you tell a shopper they can save money, you’ll surely get their attention.

From getting those fence sitters on your site to increasing sales, average order value, and customer retention, discounts serve as the perfect weapon every business must have in its arsenal.

In this blog, we’ll shed some light on

What is Black Friday and how did The Black Friday Sale come into existence?
The importance of offering discounts during the Black Friday & Cyber Monday Sale
How GoKwik’s discounting feature can help eCommerce brands bag maximum conversions?

Let’s get started.

The Evolution Of The Black Friday Sale

Black Friday is the day after the U.S. Thanksgiving Day which is observed every year on the last Thursday of November.

While many stories are told around why the day was named ‘Black Friday,’ one such theory was that businesses across the United States operated at a financial loss until the day after Thanksgiving when people left their homes and began their holiday shopping spree.

To compensate for their losses, businesses and shop owners started offering best deals and heavy discounts to customers on a variety of products across various segments the following Friday.

And, to keep the momentum going, retailers extended their sale to the following Monday, however online. Hence, the day was named ‘Cyber Monday.’

Image Source

The reason being, retailers understood that masses had to go back to the office the Monday after the Black Friday sale. However, to keep things going, they extended the offers and discounts via their eCommerce stores. This way, they not only increased their sales but pushed the masses to get the hang of online shopping as well.

According to a report, brands typically witness up to 240% and 380% increase in their revenue during the Black Friday and Cyber Monday sale respectively.

How Did India Adopt The Culture Of Black Friday Sale

The success of the Black Friday sale was enough for many countries including India to adopt. For Indian retailers, Black Friday along with Cyber Monday sales have turned into an additional means to add to the Diwali sale numbers, especially to get the sales momentum going in the not-so-eventful month of November.

Shoppers who missed the Diwali festive season frenzy, can make the most of this window to open their purses and buy their wishlisted items at discounted prices.

According to Black-Friday.Global,

India witnessed an 828% increase in sales during the 2018 Black Friday sale compared to an ordinary day.
The average Black Friday discounts in India have slightly increased – from 46% in 2017 to 48% in 2018.
An average Indian spends about INT 4500/- during the Black Friday sales in lieu of availing heavy discounts.

The Importance Of Discounts During Black Friday Sale

When it comes to shopping, Indian customers come with a very different mindset. They not only seek value for money but are more price sensitive and love saving money on every deal they make. Be it buying as simple as a pair of slippers to home appliances, they look for deals and discounts that help them save money.

Therefore, embedding a discounting engine on your eCommerce website, especially in today’s day and age, has almost become mandatory.

Deals and discounts,

Increase a customer’s level of happiness
Better’s their relationship with a brand
Gives them an option to buy their wishlisted items at a cheaper price
Adds to their level of excitement during shopping
Makes them feel smart and budgeted, and
Converts them into brand loyalists

From a brand perspective, this is how offering deals and discounts helps them scale.

Drive additional traffic to the website
Help attract prospects and convert those fence-sitters into paying customers
Helps increase, Conversions
Average order value
Repeat Purchases
Customer LTV

Engage existing customers and compel them to convert into loyal shoppers Help boost brand reputation and build a base for future sales activities Add to a customer’s satisfaction and improve their overall buying journey

However, as a brand, it’s important to understand that offering deals and discounts must be done smartly so that it doesn’t hurt your bottom lines.

9 Types Of Discounts To Offer During The Black Friday Sale

Consider discounts as ‘The Man Of Many Faces.’ There’s so much you can do and so many types of discounts that you can create to lure your audience base and get them to make that purchase.

But, let’s face it. There’s no one-size-fits-all. Every business runs on a different strategy and hence, must decide which types of discounts would best benefit them during such hyped sale periods.

GoKwik understands this and brings on the best-in-class and most advanced discount engines on the market today. Our feature enables you to optimise your business cash burn and increase conversion rate by offering a variety of discounts to your target audience.

To give you an example, Gokwik’s dynamic incentivisation feature enables you to offer multiple percentages of discounts depending on a customer’s profile and their propensity to prepay.

GoKwik’s discounting module offers 200+ discount configurations giving you the necessary flexibility you need to choose the best discount options that can help you maximise your revenue and at the same time, reduce cashburn.

Let’s take a look at some of GoKwik’s discount configurations.

1. Reducing Price Discount

This is the most common or standard form of discount that you can embed and/or offer to customers. Simply reduce the cost of the product based on a set percentage. For instance, flat 10% off on the first purchase, or 20% off on all orders.

2. Prepaid Discount

Offer a percentage discount to customers who make payments via digital payment mode. This helps increase the propensity of prepaid orders and decreases the chances of CODs and thereafter causing return of orders or cancellations before delivery, otherwise called return-to-origins (RTOs).

To give you an example, here’s what a prepaid discount would look like.

Get a 5% discount on orders up to INR 999/- on UPI payment
Get a 10% discount on all orders paid via UPI

Shopping cart screen to apply black friday discount code

3. Multiple Tier Prepaid Discount

Similar to its counterpart, with this discount you can offer concessions at multiple tiers. For example, give a 5% discount on orders up to INR 999/- on paying via UPI and subsequently, provide a 10% discount on orders above INR 1000/- on UPI payment. This is another excellent way to reduce RTOs and tedious cash-led payment cycles.

4. Multiple Selling Price Discount

This means you have the leverage to set your own product price-point and offer discounts accordingly. For instance, even if you offer a 20% discount on a particular product, you can set the price of the item in a manner that you do not end up in loss. In other words, the discounting feature allows you to maintain the per-unit profitability mark and prevent fraud.

Original Product Price = INR 1000/-

Marked Product Price = INR 1250/-

Discount Offered = 20%. Of Marked Price

= (20% of INR 1250)

= INR {1250 × (20/100)}

= INR 250/-

Selling Price = (Original Product Price) – (Discount)

= INR (1250 – 250)

= INR 1000/-

Hence, the selling price of the product is INR 1000/-

5. Quantity-based Dynamic Discounts

This discounting feature is most effective in increasing average order value and overall profit margins. For instance, the more items a customer adds to their cart, the more discount they get. Meanwhile, other examples could be, “Buy 1, Get 10% off,” “Buy 2, Get 20% off,” etc. You can easily map dynamic discounting with a single coupon code on GoKwik Checkout.

End of Season Sale - Buy 1 Get 1 Free deal

Image Source

6. Free Gift Discount

With this feature, you can offer gifts to customers above a certain cart value. For instance, give them a free body lotion on a cart value above INR 799/- or a complementary perfume on a cart value above INR 999/-. This again helps increase average order value and profit margins.

7. Intent-based Discounts

Powered by machine learning, this discounting type enables you to embed intent-based discounts on your site. For instance, if a person shows high intent of buying a product, then machine learning will study their purchasing behaviour and craft a discount which will suit the customer and ensure a conversion.

The discounting form ideally works on constrained optimisation logic to maximise conversion rate while minimising your business cash burn.

8. Auto Surface And Auto-apply Discounts

As the name suggests, auto-apply discounts are the ones that are automatically applied to a shopper’s order, if they meet a certain order criteria. These discounts are not only compelling for shoppers as they do not need to find, remember or apply the code at the time of checkout. They also help improve conversions by 1.5x.

Go The Extra Mile – Offer Discounts Beyond Checkout

Besides the above-mentioned forms of discounts, go the extra mile and offer discounts beyond checkout to stop further leakages.

9. Cash-to-prepaid Discount

Considering that a large part of shoppers pay via a prepaid option in lieu of the additional discount that you just offered, many would still be hell-bent to place COD orders.

Give them another chance to avail the extra discounts.

A. Offer Discounts on the Order Confirmation/Thank You page

Once a shopper successfully places a COD order and is redirected to the Order Confirmation/Thank You page, you can use GoKwik’s Cash-to-prepaid Discount feature to lure them one last time. Give these sceptical customers another chance to avail additional discount by paying via a digital payment mode and save those extra bucks.

Offer Discounts At The Order Confirmation/Thank You Page

B. Offer Discounts During COD Order Confirmation

If you’re using WhatsApp as a channel to confirm COD order placement, you can leverage it to convert these COD orders into prepaid ones as well.

Here’s how.

Showing offer after a COD order is placed

C. Offer Discounts To Recover Abandoned Carts Via Whatsapp

Many times shoppers abandon their carts due to numerous reasons. GoKwik gives you the leverage to offer discounts to customers who abandon carts midway through the checkout process.

Sample message offering a discount to abandoned carts

Make The Most Of This Black Friday Sale

Many people claim discounts to be a source of profit leakage. The truth is, they’re an excellent way to drive new customer acquisition and increase average order value, brand loyalty, conversions, and overall business value. You just need to understand the basic concept and voila, it’s done. Leverage as much as you can.

If you’re still sceptical about how to add discounts on your site to maximise your Black Friday Sale and want to learn more, get in touch with our experts here at GoKwik. Our team will help you craft the right discounting strategy for your brand and work on improving business metrics.

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AUTHOR

Suhag Vamja

Head of Product Marketing @ GoKwik

AUTHOR

Suhag Vamja

Head of Product Marketing @ GoKwik

Suhag spearheads D2C growth strategies at GoKwik, focusing on e-commerce optimisation, conversion funnels, and sales enablement. Based in Bengaluru and an MICA alumnus, he excels in crafting GTM playbooks and marketing campaigns tailored for D2C brands.