Amydus Uplifts Customer Retention by 85% Using KwikEngage
ABOUT
More often than not, plus size people have struggled to find good, query clothes that not only fit them well but flatter their body type. They’re either forced to get clothes custom stitched for themselves or resort to a handful of luxury brands offering some limited plus sizes. That’s primarily because a major chunk of the Indian population is XXL in size or less. Hence, the clothing industry gives much priority to this bigger chunk than the rest.
HQ
India
INDUSTRY
Fashion
About Amydus
More often than not, plus size people have struggled to find good, query clothes that not only fit them well but flatter their body type. They’re either forced to get clothes custom stitched for themselves or resort to a handful of luxury brands offering some limited plus sizes. That’s primarily because a major chunk of the Indian population is XXL in size or less. Hence, the clothing industry gives much priority to this bigger chunk than the rest.
Enter Amydus.
Established in 2014, Amydus has become a name synonymous to plus size shopping. This new-age clothing brand primarily operates to empower plus size people of India. It crafts the trendiest of women’s and men’s apparels in size starting XXL all the way up to a customer’s demand, and inculcates confidence.
The Problem Statement
Amydus has been around for just short of a decade now. Since its inception, it’s faced many difficulties.
First among many was to scale up its sales despite huge demand for plus size clothing in India. People were looking for a more personalised shopping experience which Amydus’s website was unable to offer.
Second on the list was low retention rate. Customers were buying the brand’s clothes but its retention rate was lower than basic industry standards. There was a significant need for process revamping, especially in marketing and sales techniques.
And lastly, the brand noticed that its customer support was not up to the mark. This was another reason why Amydus had a low retention rate.
To solve these concerns, Amydus partnered with KwikEngage.
KwikEngage is a GoKwik-powered WhatsApp Solution that helps new-age brands leverage WhatsApp Commerce to offer seamless shopping experience to customers, run marketing campaigns, send time updates, and generate high gross merchandise value (GMV).
KwikEngage Meets Amydus – The Solution
After understanding the brand’s problems, the team at KwikEngage requested the implementation of the following solutions.
Process Automation
Amidst helping the brand increase retention, reduce cart abandonments, and, in turn, the chances of return to origins (RTOs), KwikEngage built a custom automated flow. This helped trigger a series of messages whenever a customer placed an order. These included sending,
- Order confirmation details
- Order packed notifications
- Order dispatched notifications
- Out for delivery notifications
- Feedback notifications
Such messages served helpful in eliminating buyer’s remorse and resulting returns.
Abandoned Cart Recovery
Additionally, KwikEngage also built an automated abandoned cart recovery flow. With this, customers who abandoned their cart on Amydus website or even on WhatApp, are sent abandoned cart recovery messages.
Such messages help remind customers about their items in cart and enable them to complete the checkout before the on-going deals ends or items go out of stock.
Personalised Catalogues & Product Recommendations
This was another effective solution embedded on Amydus by the KwikEngage team. By building personalised catalogues, the fashion brand was able to increase engagement and order placements via its WhatsApp Commerce channel. 
Launch Targeted Marketing Campaigns
WhatsApp has widespread usage, enables direct customer communication, has a high open and engagement rate, and offers the potential to send personalised messages. Keeping such important factors in mind, KwikEngage helped Amydus leverage these features and run effective marketing campaigns.
Using KwikEngage’s intuitive dashboard, the WhatsApp solution provider enabled the fashion brand to create and send customised and personalised marketing campaigns. It also enabled Amydus to study many different campaign aspects and use these insights to improve engagement, retention, and even conversions.
For instance, KwikEngage equipped Amydus with the ability to run personalised offers via WhatsApp. These, in turn, increased clicks and overall conversions.
The Result
After enabling end-to-end WhatsApp Commerce for Amydus, the fashion brand witnessed the following upliftments.
- Customer retention increased by almost 80%-85%
- Customer recovery rate increased month-on-month by 17.67%
“Working with KwikEngage has been very fruitful for us. Ever since we’ve started using KwikEngage’s solutions, we’ve increased our customer retention by about 85% and abandoned cart recoveries by 17.67% month-on-month. We highly recommend KwikEngage to everyone and hope to unlock more growth with them”
— Kartik Sapra, Co-founder, Amydus
Future Endeavours
Operating in a highly competitive market, Amydus has wowed everyone with its unique designs, chic apparels, and a size chart that fits all. The fashion brand is committed to make comfy clothing affordable and accessible to everyone. In its journey to do so, KwikEngage aims to remain one of Amydus’ strategic partners and help the latter in every possible manner.
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