75% Growth in Festive sales: How KwikAds helped Shop Unrush boost ROAS and scale consistently
ABOUT
37% uplift in ROAS at 15% lower CAC in the first 3 months
HQ
India
INDUSTRY
Fashion & Apparel, Brand, Shop Unrush, Products, KwikAds
About Shop Unrush
Shop Unrush is a Mumbai-based slow-fashion brand dedicated to timeless, sustainable clothing that lasts. It was founded in 2024 by Pragya Priyali, a NIFT Delhi and ISB alum with over 16 years of experience in fashion and marketing at leading brands like Myntra. Built to “slow down” fashion, the brand turns away from fast fashion and constant trend cycles. It caters to working women over 35 in Indian metros who value quality and sustainability over low-cost, fast fashion.
The Challenge
After a strong start in 2024 — achieving 70–80% inventory sell-through and discovering its product-market fit — Shop Unrush began facing challenges with new customer acquisition in early 2025. Key challenges included:
Key challenges included:
- Reaching high-AOV shoppers with niche, high-end interests and re-engaging previously active buyers.
- Meeting the highest-till-date sales goal during Oct–Nov while maintaining profitability.
- Improving ROAS by Best-performing Meta campaigns not delivering returns as before, reducing overall efficiency.
- Scaling Ads consistently without surprises: Performance often fluctuated across campaigns, creating ambiguity about whether results depended on product, creative, or audience quality.
The Solution
- Broader audience reach using demography & interest layering to discover new users
- Lookalike audiences based on high AOV and repeat buyers to drive qualified traffic
- Optimized catalog Ads targeting relevant locations and interest clusters
- Creative diversity — tested single-image, carousel, and video formats for resonance
- Retargeting bestseller buyers to increase cross-sells and total order value
- Proven D2C and Meta expertise from the KwikAds execution team driving outcomes end-to-end
The Results
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What’s Next
Conclusion
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