Now Boost Prepaid Conversions With GoKwik's “Cash To Prepaid” Magic

Over the last one year, we’ve been extensively talking about how cash on delivery (COD) is a major problem for eCommerce businesses in India. We’ve delved deep into why this problem exists and also concluded that it’s a phenomenon that will continue to exist in the coming years as well. Indian eCommerce brands need to learn to live with this harsh truth. But, at the same time, the psychology of Indian shoppers is very interesting. When given discounts, many sceptic shoppers - not ready to make digital payments - would take the gamble and save those extra bucks. Leveraging on this psychology, GoKwik brings forth “Cash to Prepaid by GoKwik.” A smart solution that not only helps convert COD orders into prepaid conversions beyond the checkout funnel but reduces the risk of COD-led return-to-origins (RTOs).

GoKwik's Cash to Prepaid (C2P) is a groundbreaking solution designed to convert already placed COD orders into prepaid conversions seamlessly.

This masterclass solution puts both brands and customers in a win-win situation. While shoppers get to avail additional discounts on their purchase, merchants on the other hand, get the leverage of

Let’s take the example of Heelim to explain how GoKwik’s Cash To Prepaid feature works.

Heelium is a leading D2C brand that crafted bamboo-based apparels and accessories for the Indian audience. It leverages GoKwik’s Cash to Prepaid feature to drive prepaid conversions.

Here’s how the process works.

The entire process has 2 primary reasons why shoppers would convert from COD to prepaid conversions.

Meanwhile, merchants will see two orders on their Shopify order portal

Also Read: Navigating the COD Challenges: How eCommerce Brands Can Thrive

GoKwik's Cash to Prepaid conversion feature is a game-changer for merchants looking to reduce the risks associated with cash orders and enhance the efficiency of their operations. By incentivising shoppers to choose prepaid transactions, C2P not only benefits merchants but also provides a seamless and rewarding experience for users. As eCommerce continues to evolve, innovative solutions like Cash to Prepaid pave the way for a more secure and efficient payment ecosystem.