Now Boost Prepaid Conversions With GoKwik's “Cash To Prepaid” Magic

Over the last one year, we’ve been extensively talking about how cash on delivery (COD) is a major problem for eCommerce businesses in India. We’ve delved deep into why this problem exists and also concluded that it’s a phenomenon that will continue to exist in the coming years as well. Indian eCommerce brands need to learn to live with this harsh truth. But, at the same time, the psychology of Indian shoppers is very interesting. When given discounts, many sceptic shoppers - not ready to make digital payments - would take the gamble and save those extra bucks. Leveraging on this psychology, GoKwik brings forth “Cash to Prepaid by GoKwik.” A smart solution that not only helps convert COD orders into prepaid conversions beyond the checkout funnel but reduces the risk of COD-led return-to-origins (RTOs).