Estimated Delivery Date: Enhancing Customer Experience & Brand Reputation

An estimated delivery date (EDD) refers to the projected date when a customer's order is expected to be delivered at their specified delivery address. This date is typically displayed on the checkout panel or order confirmation page and is calculated based on several factors, including:

While most eCommerce brands display different shipping options and dates, estimated delivery date gives shoppers a more precise time of arrival based on both order and warehouse location.

In an ideal scenario, eCommerce brands calculate EDD by leveraging an automated system that considers a series of factors mentioned above. Here’s a simplified process:

For example, if an order takes 2 days to process and the chosen shipping method takes 3-5 days for delivery, the estimated delivery date might be set as 5-7 days from the order date.

One of the primary benefits of showing an estimated delivery date is the boost in customer satisfaction. When customers know exactly when to expect their orders, it reduces the uncertainty and anxiety associated with online shopping. Here’s how this feature contributes to a better customer experience:

The checkout process is a critical stage in the customer journey. Any friction at this point can lead to cart abandonment. Displaying an estimated delivery date can help smoothen the checkout process and boost conversion rates in several ways:

Implementing an estimated delivery date feature can also lead to improvements in operational efficiency. By leveraging advanced logistics and inventory management systems, eCommerce brands can better predict delivery times and optimize their operations:

Offering an estimated delivery date can play a significant role in building brand loyalty. Satisfied customers are more likely to return and make repeat purchases, and clear delivery expectations contribute to that satisfaction:

In today’s digital age, consumer expectations are higher than ever. Customers expect fast, reliable, and transparent service from eCommerce brands. Offering an estimated delivery date is no longer a luxury but a necessity:

GoKwik’s Estimated Delivery Date feature enables eCommerce brands to display an estimated date of delivery as well as time for each shipping method on the checkout panel itself to ensure transparency, reduce customer anxiety, build brand loyalty, and increase conversions.

boAt, one of the fastest-growing audio & wearables brands in India, leverages Gokwik’s EDD feature among 600 other eCommerce brands. Once a shopper adds items to their cart, proceeds to checkout and selects an address, boAt automatically shows an estimated delivery date on the right-hand side of the checkout panel. This date is populated based on the shopper’s location, its own logistics partner’s delivery network and other critical parameters.

If a shopper adds multiple items to their cart, GoKwik enables boAt to showcase the earliest delivery date and time to increase customer satisfaction level. Below is the screenshot for better understanding.

Offering an estimated delivery date on the checkout panel provides a multitude of benefits for eCommerce brands as well as keeps shopper anxiety at bay. This feature is also a powerful tool in the competitive world of today’s online retail. As consumer expectations continue to evolve, providing clear and accurate delivery information will remain a key factor in achieving eCommerce success. Brands that invest in such essential features are well-positioned to meet the demands of modern shoppers and thrive in the digital marketplace.