If you're on Shopify Plus and manage multiple brands under one organization, you might be eligible for expansion stores instead of separate independent stores.
Shopify Plus organizations can have a maximum of 10 stores under one contract at no additional platform cost: one primary store and up to nine expansion stores. Development and staging stores do not count toward this limit. If you need more than 10 stores, contact Shopify Plus Support to discuss your options.
Expansion stores are additional storefronts within your organization that share some administrative features and billing. You can create expansion stores from Settings > Organization > Create store in your Shopify admin.
If your stores don't qualify as expansion stores, you might be eligible for a multi-brand agreement, which allows multiple brands under one organization but requires each brand to have its own separate Shopify Plus plan subscription. Contact Shopify Support to discuss multi-brand options.
Source: Shopify
12 Jun 2026
08 Min Read
