Nourish Mantra Grows Conversion Rate By 68.06%
ABOUT
Using GoKwik's KwikCheckout To Streamline Checkout Process
HQ
India
INDUSTRY
Beauty & Personal Care
About Nourish Mantra
Believing in the simple mantra of “when you feel good, you look good,” Nourish Mantra epitomises skincare excellence. The brand seamlessly weaves together ancient wisdom with modern skincare science and crafts a line of products that represent luxury, mindfulness, and conscious living for today’s generation. From ethical ingredient sourcing to adhering to cruelty-free practices, Nourish Mantra is a name synonymous with purity and authenticity. In just about half a decade, Nourish Mantra has become the go-to skincare brand for millions across the nation.
However, while the brand continues to cater to its customers and target audience and come up with new products, taking the direct-to-consumer approach served as a path full of difficulties.
The Problem Statement
Going directly to consumers and scaling the business from one’s website is the need of the hour today. That's primarily because Nourish Mantra would be able to cultivate direct relationships with its shopper base, gain valuable insights into their preferences and behaviour, and offer a seamless shopping experience that helps enhance brand trust and customer satisfaction.
However, in the pursuit of achieving agility, customer-centricity, and increased business revenue, Nourish Mantra’s website struggled to become the one-stop conversion destination for the brand. Nourish Mantra was relying on native website solutions, including a pre-set checkout process, which was hindering the brand from clocking higher orders than it should.
To solve this pressing concern and improve its website conversion rate, Nourish Mantra partnered with GoKwik.
Solution: The Solution
GoKwik is a leading eCommerce enabler that has built a series of one-of-a-kind solutions to solve many critical eCommerce challenges. While analysing Nourish Mantra’s website, the folks at GoKwik saw that the brand’s native checkout process was quite tedious and the primary cause of a low conversion rate. To solve this concern, GoKwik introduced KwikCheckout.
A seamless solution, KwikCheckout smartly addresses customer journey frictions, simplifies the checkout process and puts both Nourish Mantra and its shoppers in a win-win situation.
1. Quick Login/Verification
With login being a critical stage and where maximum drop-offs happen, KwikCheckout enables shoppers to quickly log in by entering their phone numbers followed by a one-time password (OTP). On mobile, shoppers can authenticate/login via Truecaller and move ahead in their shopping journey.
Owing to GoKwik’s network effect, shoppers part of the GoKwik network automatically found themselves logged in and directly landed on the address page, reducing manual effort.
2. Smart Address Pre-Fill
While a native checkout process demands shoppers to fill in a series of details before proceeding to the payment stage, KwikCheckout auto-fills the two most recent addresses of 4 out 5 shoppers owing to its vast data of 100 million+ shoppers. Here, a shopper simply clicks on a select address without going through the otherwise tedious process.
3. Quick Discounts
Understanding the importance of discounts, KwikCheckout enabled Nourish Mantra to populate and showcase eligible discounts on the checkout panel itself. This eliminated the chances of shoppers going back and forth on the website looking for coupons and dropping off in anticipated frustration.
4. Superior Payments Experience
This is ideally the most critical stage in a shopper’s buying journey. To ensure the least drop-offs, KwikCheckout’s integral feature called KwikPay came in handy here. Besides offering a wide range of payment options for shoppers to choose from, KwikPay ensures a secure and seamless payment experience.
Besides these features, KwikCheckout is also backed by GoKwik’s advanced risk-based intelligence system. This system smartly detects a shopper’s buying intent and allows Nourish Mantra to modify its payment system accordingly. Meanwhile, it also helps the brand to implement smart discounting schemes on various payment methods to increase the chances of prepaid conversions and reduce cash on deliveries.
The Result
Since the integration of GoKwik’s KwikCheckout over Nourish Mantra’s native checkout, the brand has witnessed remarkable growth in its direct-to-consumer business. Notable growth metrics are as follows:
- An increase in the overall conversion rate by 68.06%
- An incremental uplift in prepaid transactions to 49.01%
- A 115.52% growth in overall business GMV (gross merchandise value)
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