GoKwik Drives 37% Checkout Conversion Uplift For Zoff Food
ABOUT
Over the last couple of decades, the Indian spices industry has been dominated by a handful of brands. They’ve enjoyed monopoly and also made the entire country hooked to their taste and range of products. However, the founders of Zoff Foods brought in a new vision and broke the age-old ice.
HQ
India
INDUSTRY
FMCG
About Zoff Foods
Over the last couple of decades, the Indian spices industry has been dominated by a handful of brands. They’ve enjoyed monopoly and also made the entire country hooked to their taste and range of products. However, the founders of Zoff Foods brought in a new vision and broke the age-old ice.
Ashish Agarwal and Akash Agarwal, the brother-due introduced the country with first-ever high-quality spices packed in ziplock reseal packaging. The technology keeps the essence of the spices intact and enables customers to use them with confidence and trust.
Established in 2018, today Zoff Foods offers 200 plus varieties of veg and non-veg spices, pure and whole spices, dry fruits, seasonings, and immunity boosters. It primarily sells its products via its D2C websites and through a variety of other channels including marketplaces and quick commerce.
The Problem Statement
From the very get-go, Zoff has paid much attention to selling products directly to customers. That’s fairly because the brand believes in offering a more personalised experience to its customers, especially in today’s time. This helps
From the very get-go, Zoff has paid much attention to selling products directly to customers. That’s fairly because the brand believes in offering a more personalised experience to its customers, especially in today’s time. This helps
- Generate customer trust
- Ensure repeat sales
- New product discovery and resulting sales
- Build a loyal customer base
Solution: The Solution
GoKwik is one of the leading eCommerce enablers building solutions to help e-retailers maximise sales, curb unnecessary expenses and scale business #HigherAndKwiker.
While deeply examining Zoff Food’s checkout funnel, they found that the existing process was quite lengthy and cumbersome. Where people were showing interest in purchasing the products they were dropping off because they were being forced to fill too many details across too many steps.
Looking at this problem, GoKwik convinced Akash and Ashish to implement Kwik Checkout to streamline the lengthy process and give customers the ease they want. _1697348510.png)
Kwik Checkout On Zoff Foods
Kwik Checkout by GoKwik is a smart solution built to enable shoppers to complete their buying journey in about 1-2 minutes. Within the suite, here’s the list of advantages
- 1. Faster login: Login is one of the most critical stages in a checkout process. Statistics prove that maximum drop offs happen at the login step. To streamline this and reduce the propensity of abandonments, GoKwik implemented two quick login options.
- SSO Token Login – Powered by GoKwik’s Network Effect, it enables returning shoppers to automatically login to Zoff’s platform without entering their phone number, OTP, or password again.
- One-tap Verification – Powered by Truecaller, this login phenomenon verifies the identity of a new shopper and enables them to login by simply authenticating their phone number using Truecaller
Using its vast data network of about 100 million shoppers, GoKwik pre-fills shopper addresses. This helps
- Reduce the overall checkout time
- Increase conversion chances
- 3. Quick New Address Addition: Besides pre-filling addresses, GoKwik enables shoppers to also add new addresses in just a few steps. Amidst the process, GoKwik further automatically fills 40% of the form by asking shoppers to just enter the pin code. This helps,
- Reduce hesitation and frustration of adding new addresses
- Makes buying journey more seamless
- 4. Discounts And Offer Display: Discounts are a great way to entice shoppers to complete their shopping and even come back for more. With that in mind, GoKwik implemented many different types of discounting features on Zoff Food’s checkout pop up.
Shoppers can easily view different discounts available. Just click on one of them and avail additional rebates on their purchase.
- 5. Seamless Payment Process: Besides implementing the above-mentioned features, GoKwik also enabled multi-payment stack on Zoff Food’s website. With this, shoppers got,
- An ease of making payment via their preferred payment mode
- A secure payment process ensuring highest transaction success rate
The Result
With GoKwik’s Kwik Checkout in place, Zoff Foods saw the following upliftments.
- Overall checkout conversion rate increased by 37.5%.
- Prepaid order percentage peeked to 99%
- Achieved an 89% UPI transaction success rate
- A 39% upliftment in pre-fill addresses enabling higher conversion rates
“Partnering with Gokwik has helped us streamline our checkout process and give our customers the experience of seamless shopping. Since the onset of this partnership, our overall checkout conversion rate has increased by a whopping 37% and prepaid order percentage has peaked to 99% which is ideally impossible to achieve. We’re elated and excited to see more growth in the coming years.”
Enjoying this article? Share it with the world!
Ready to unlock your brand's next stage of growth?
Join 15,000+ D2C brands that trust GoKwik to power their growth.