Your 2026 D2C Calendar mapped day by day - Powered by real data from India’s biggest D2C shopping network

Get the calendar

Your 2026 D2C Calendar mapped day by day - Powered by real data from India’s biggest D2C shopping network

Get the calendar

Kwik Engage

Healthcare

Gigi Supplements Grows Retention and 70% Conversion on WhatsApp sign-ups

ABOUT

Founded by Registered Nutritional Therapists with 12 years of combined experience in female health, Gigi was created to empower women with the right nutrients for happy, symptom-free hormonal health.

HQ

Ireland

INDUSTRY

KwikEngage

Building WhatsApp Confidence &Scaling Revenue

Jennie and the team initially decided to start with a few core WhatsApp flows, as there was some natural skepticism around how the channel would perform for the brand. To test the approach, they launchedthe Welcome and Abandoned Cartflows as initial use cases. To further support the key goal of increasing consent opt-ins, we suggested running an A/B test by introducing a WhatsApp number field within the welcome pop-up flow. This phase included thorough internal testing, with 50+ test messages reviewed to evaluate message tone, user experience, and overall preview quality. As the results started showing steady traction, confidence in WhatsApp as a channel grew.

The Impact

Marketing automations RoAS - 20x
Conversion after sign-up - 70%
Click through rates - 13.88%

"GoKwik has proven to be a powerful tool allowing our WhatsApp marketing to integrate seamlessly with our overall marketing campaigns. The helpful customer support from Tanya and Akash is second to none, and their deep understanding of our brand has enabled us to connect with our customers and maximise ROI, whilst staying authentic to Gigi's core messaging"

— Rhiannon & Jennie, Gigi Supplements

Result

Impact Highlight:
- 70% conversion after sign-ups
- These results reinforced WhatsApp as a strong performance channel, allowing the team to scale gradually while staying aligned with brand tone and message quality.

Conclusion

GoKwik’s ecosystem enabled the brand to engage unknown visitors, automate lifecycle marketing, and maximize ROI—powering growth across the entire funnel fromacquisition to conversion and re-engagement.

Enjoying this article? Share it with the world!