Fire-Boltt Sets End-to-end WhatsApp Retention Marketing With KwikEngage
ABOUT
Reduces customer acquisition cost by 40% and abandonment cart recovery by 2X
HQ
India
INDUSTRY
Electronics
About Fire-Boltt
Fire-Boltt is an Indian-grown brand that sits among the top three audio and wearable brands in the country. A venture of Savex Technologies, Fire-Boltt offers an exclusive range of premium audio, fitness, and fashion products which are ideal for people belonging to all age-groups.
Since its establishment in 2015, the brand has paid much attention to innovation, technology, ease-of-usage, and premiumness. Besides being successful in the domestic market, capturing 29% of the industry’s share, Fire-Boltt is also popular overseas. At present, it holds 5.5% share in the global market.
Fire-Boltt’s major product line includes, Bluetooth Earphones, Bluetooth Headphones, True Wireless Earbuds, Bluetooth Speakers, Smart Wearables, and Lifestyle Shoes. The brand believes in building software that helps stay connected and get rewarded.
The Problem Statement
Being a prominent player in one of the most cut-throat industries of today, Fire-Boltt launches multiple products every month. For this, they run lead generation campaigns via various channels. However, their conversion funnel was quite lengthy. Users were first being taken to the website and then redirected to a page to capture their details for further nurturing.
From an industry standpoint, less than 10% people end up submitting their contact details due to a lengthy sales funnel. The rest drop off. And, Fire-Boltt was facing the same problem. Of these 10% people who landed on the website, many were fake or incorrect mobile numbers. The brand was failing to find the right way to capture leads and hence, was witnessing a low conversion rate.
Meanwhile, their abandonment rate was also high. This was due to the fact that users today have a very small attention span. They want everything quick and on tips. Even after targeting abandoned users via WhatsApp, they were being redirected to the website checkout, which was a longer flow. The users were getting distracted, causing them to drop off.
The team at Fire-Boltt wanted a robust solution which could help them,
Being a prominent player in one of the most cut-throat industries of today, Fire-Boltt launches multiple products every month. For this, they run lead generation campaigns via various channels. However, their conversion funnel was quite lengthy. Users were first being taken to the website and then redirected to a page to capture their details for further nurturing. From an industry standpoint, less than 10% people end up submitting their contact details due to a lengthy sales funnel. The rest drop off. And, Fire-Boltt was facing the same problem. Of these 10% people who landed on the website, many were fake or incorrect mobile numbers. The brand was failing to find the right way to capture leads and hence, was witnessing a low conversion rate. Meanwhile, their abandonment rate was also high. This was due to the fact that users today have a very small attention span. They want everything quick and on tips. Even after targeting abandoned users via WhatsApp, they were being redirected to the website checkout, which was a longer flow. The users were getting distracted, causing them to drop off. The team at Fire-Boltt wanted a robust solution which could help them,
- Increase their return on ad spends
- Reduce customer acquisition cost
- Reduce cart abandonments
- Generate more qualified leads
KwikEngage Meets Fire-Boltt – The Solution
After carefully understanding Fire-Boltt’s concerns, KwikEngage’s team implemented the following solutions.
- A. Optimise Lead Funnel Using KwikEngage And Reduce Customer Acquisition Cost: While running ads across various channels, KwikEngage team asked Fire-Boltt to redirect its users to the brand’s Whatsapp number. By doing so, the brand will be able to,
- Shorten the funnel and capture quality leads
- Build an interactive two-way marketing campaigns
- Better engage customers
- Educate customers about the brand and launches
- Leverage retention and recovery flows
- Offer 24X7 chat support
Amidst this, the customers too are getting information in a conversational manner which increases the chances of engagement and hence, conversions.
- B. Implement Interventions To Reduce Abandonments: Here, the KwikEngage team enabled end-to-end checkout flow for Fire-Boltt’s customers.
- With a native WhatsApp experience, users could now place cash-on-delivery (COD) orders in a single click on WhatsApp itself.
- In the case of UPI payments, customers were directly taken to the UPI apps of their choice to complete the payment. This made the process entirely seamless
The KwikEngage team ensured that all the necessary details were neatly encompassed in the WhatsApp messaging itself ensuring users did not have to check elsewhere or leave WhatsApp.
Besides these, the team also implemented certain discount strategies to further nudge users to complete the payment and place orders.
The Result
By optimising the lead funnel, Fire-Boltt saw the following results.
- Gathered 100% correct contacts
- Reduced customer acquisition cost by 40%
- Generated over 3.24 lakh leads in just 45 days
Meanwhile, various abandonment recovery strategies yielded the 2X increase in abandoned cart recovery.
“KwikEngage has helped us cut our customer acquisition cost by 40% by setting up a robust two-way marketing plan. Through their intervention, we were able to successfully generate over 3.42 lakh leads in just 45 days. We also saw 2X increase in abandoned cart recovery. We’re highly impressed with KwikEngage’s solutions and the results they’ve delivered”
— Arnav Kishore, Founder & CEO, Fire-Boltt
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