Ek By Ekta Kapoor Increase Checkout Conversion Rate By 28%
ABOUT
Each product offered under Ek’s umbrella is inspired by the country’s rich heritage and ancient wisdom. Since they’re handcrafted, it advocates their sublime sensitivity. Be it picking the right kind of material for every stitch made, the brand ensures perfection through precision.
HQ
India
INDUSTRY
Fashion
About Ek by Ekta Kapoor
Each product offered under Ek’s umbrella is inspired by the country’s rich heritage and ancient wisdom. Since they’re handcrafted, it advocates their sublime sensitivity. Be it picking the right kind of material for every stitch made, the brand ensures perfection through precision.
The Problem Statement
In less than a decade, the brand has made a prominent mark in the industry owing to its exclusive range of products. While the brand was gaining much traction and witnessing an increase in overall website traffic, they faced the following issues.
In less than a decade, the brand has made a prominent mark in the industry owing to its exclusive range of products. While the brand was gaining much traction and witnessing an increase in overall website traffic, they faced the following issues.
- Their conversion rate more or less remained the same
- They saw a high drop-off at the login and address fill (shipping) page.
- The share of their prepaid order percentage was at a moderate level and they wanted to improve it. Meaning, more people placed cash-on-delivery orders than prepaid orders which were resulting in high return-to-origins or RTO (orders being rejected at the doorstep or getting cancelled after shipment)
Ideal Solutions For Ek by Ekta Kapoor
GoKwik captured significant data to understand the channels/steps causing conversion leakage.
It saw that most people were abandoning Ek’s site when asked to login to place an order while filling in the address (shipping) details, and at the payment stage.
Incorporation Of GoKwik’s UPI Payment Stack
For a consistent and effective payment experience and to encourage more prepaid order placements, Gokwik embedded its unique UPI Payment Stack.
A peculiar payment solution that enabled Ek to offer its shoppers a wide range of UPI payment modes to choose from.
GoKwik’s UPI Payment Stack also gave Ek an option to offer discounts to shoppers who chose UPI as a payment option. This helped them bag more prepaid orders but reduce the number of RTOs resulting from COD orders.
The Result
Soon after implementing various GoKwik-led solutions on the brand’s website (both desktop and mobile), Ek saw the following results.
- The two fast-paced login functionalities with auto-detail fetching feature brought about a whopping 7% of conversion upliftment
- Time taken to login from mobile to address decreased by almost 21 seconds via Truecaller intervention
- Ek’s prepaid orders increased from 43.75% to 51.78% in just a matter of two months after GoKwik’s intervention.
- An overall increase of 28% in its checkout conversion rate
GoKwik Assurance
GoKwik is dedicated to creating the best-in-class and most effective checkout and RTO-protection solutions for eCommerce brands that not only address many of their underlying issues but help them grow at an exponential rate.With the same vision, GoKwik aims to scale up its interventions with Ek and build new and more advanced features to help the brand increase conversions and become of the most trusted and loved D2C fashion brands across the nation.
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