Cocopop London Grows Retention and Achieves 13.05x RoAS

ABOUT

Cocopup London is a UK pet lifestyle brand creating stylish, practical dog walking accessories and matching essentials for pups and their humans. Cute, functional, and very walk-ready

HQ

INDUSTRY

KwikEngage

Building WhatsApp Confidence Through Performance

THE CHALLENGE Build a high-intent subscriber list without overwhelming the customer Prove that WhatsApp could be a scalable revenue driver rather than just a support tool THE STRATEGY Focused and Targeted "WhatsApp-First" Growth Phase I: Audience Building Omni-channel Opt-ins: PromotedWhatsApp consent via email alerts (wa.me links) and social media On-Site Conversion: Implemented quick opt-in pop-ups and checkout consent checkboxes to capture high intent users Phase II: High-Performance Automation Smart Recovery: Personalized cart reminders triggered 30 minutes after abandonment Engagement-Led Copy: Used friendly, brand-aligned messaging with urgency nudges and "one-click" checkout links

The Impact

Automation RoAS - 13.05x
Campaign RoAS - 12.88x
Click through rate - 8.4%

"GoKwik have been instrumental in helping us implement WhatsApp as a marketing channel and be one of the first in the industry to leverage this highly engaged audience. Integrating their ecosystem allowed us to move beyond traditional support and unlock a direct line to our most loyal customers."

— Anna, Cocopup London

Result

WhatsApp has successfully transformed into a high-performing revenue channel for Cocopup London. By focusing on automated recovery and a consented growth strategy, the brand now enjoys a direct, high engagement line to its most loyal customers, driving both immediate sales and long-term brand equity.

Conclusion

GoKwik’s ecosystem enabled the brand to engage unknown visitors, automate lifecycle marketing, and maximize ROI—powering growth across the entire funnel from acquisition to conversion and re-engagement.

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