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5X in 3 years: How SAADA Scaled Retention and Revenue with KwikPass & KwikEngage
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ABOUT
2.5X jump in retention in just one year, and 5X in 3 years powered by Kwik Pass & Kwik Engage
HQ
India
INDUSTRY
Fashion, Products, KwikPass, KwikEngage
About the Company
At सादा / SAADA their Philosophy is Simple, Make Better Basics for Everyone.Everyday we are surrounded with unlimited choices - be it what to eat, what to wear, what to consume. Embracing simplicity is seeking a life with more focus, and clarity. They aim to make your choice simpler, as easy as having a cup of Chai!. Here's Saada’s way: They offer essentials with ZERO compromises, following these simple principles:TIMELESS/सदाबहार:Minimal designs that last, are permanently relevant and have exceptional quality that stay with you, forever.HONEST/ सच्च:We keep it transparent – no surprises, just fair value.EASY/सरलThe essence of Saada is to make your life easier, growing beyond the noise, and living a more connected life.While SAADA’s philosophy of "better basics for everyone" garnered a loyal customer base, the brand faced challenges in accelerating its growth trajectory. Relying primarily on email marketing, SAADAA sought innovative solutions to enhance customer acquisition and retention without compromising its core values.
Challenges : Breaking the Growth Plateau
While SAADA had built a loyal customer base with its clean aesthetic and product quality, growth wasn’t happening at the pace they desired.
Key challenges included:
- Customer acquisition was limited due to dependence on email marketing, which couldn’t scale top-of-funnel efforts effectively.
- Customer identification was a blind spot — before users reached checkout, SAADA had no visibility into who they were or what they were browsing. This meant a large chunk of potential customer data was lost, making it harder to retarget or personalize communication.
- First-party data collection was minimal, leaving the team with limited insight to retarget, personalize, or optimize marketing efforts.
- Retention efforts lacked diversification, relying solely on email without lifecycle-specific journeys or engagement touchpoints.
- Manual campaign execution was inefficient, requiring significant effort with limited reach and scalability.
Solution: Smarter Acquisition. Automated Retention.
SAADA expanded its partnership with GoKwik by adopting Kwik Pass and Kwik Engage — two products that unlocked scale in acquisition, engagement, and retention:
- Kwik Pass enabled top-of-funnel automation. It identified anonymous visitors, analyzed their on-site behavior, and converted them into verified leads through marketing pop ups. SAADA achieved a 25.89% visitor identification rate — significantly higher than the KwikPassindustry average of 20% for the apparel category — turning previously invisible traffic into addressable audiences.
- Kwik Engage became the engine behind their retention marketing — allowing the team to build, test, and automate high-performing WhatsApp campaigns beyond just promotional messaging.
In the early days, SAADA manually tested three campaigns in a 24-hour window, finding that carousel formats performed the best. From August to January, the team continuously experimented with cohorts, delivery times, creatives, and segments — building a robust retention muscle.
The impact was so significant, they set up a separate team solely focused on retention marketing — a testament to the product’s transformative effect.
Impact
1. Retention Growth Over 3 YearsA 2.5X jump in retention in just one year, and 5X in 3 years powered by Kwik Pass & Kwik Engage.
2. Better ROI, Better Outcomes
WhatsApp delivered 7X better ROI compared to their earlier email marketing efforts.
3. Top-of-Funnel at Scale:- 25.89% visitor identification rate, significantly above the industry average of 20% — enabling smarter re-engagement and personalization.
- 20 lakh+ messages sent
- 50 Lakh+ sessions identified
- 1.36 lakh UTM-attributed visits
- 7.4 X ROAS
“What used to be a manual, hit-or-miss process is now a scalable, high-performance engine — all thanks to Kwik Pass and Kwik Engage.”
- Surender Singh, EIR, SAADA
Looking Ahead
With retention marketing now at the heart of SAADA’s growth engine, the brand plans to:
- Double down on segmentation & personalization
- Expand its automated journeys across the customer lifecycle
- Leverage A/B testing feature of Kwik Pass pop-ups to take more data-backed decisions.
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