What is Single Sign On (SSO) Login? How Does It Help Uplift Checkout Conversions?

<a href="https://www.gokwik.co/blog/login-and-address-pre-fill/?utm_source=organic&amp;utm_medium=blog&amp;utm_campaign=sso_login" target="_blank" rel="noopener noreferrer nofollow">SSO login By GoKwik</a> offers an array of benefits to eCommerce brands. As stated above, this simple yet effective piece of tech-art designed by GoKwik contributes to,

<ul><li>A seamless shopping experience</li><li>High checkout conversions</li><li>Enhanced security</li></ul>

Let's now delve into the key advantages of SSO login.

<h3>1. User Convenience</h3>

SSO login by GoKwik swiftly simplifies the entire login process by allowing users to access multiple eCommerce platforms with a single set of credentials. This eliminates the need to remember and manage multiple usernames and passwords.

For instance, Arjun frequently shops from various online stores. With SSO login powered by GoKwik, Arjun can simply log in on a GoKwik partner merchant’s site via OTP and stay logged in on all other 1200 affiliated eCommerce brands automatically.

<h3>2. Time Savings</h3>

SSO login significantly reduces the time and effort it takes for an online shopper to register and log in to each individual eCommerce site. This streamlined process contributes to a more efficient and enjoyable shopping experience, meanwhile increasing <a href="https://www.gokwik.co/blog/ecommerce-checkout-decoding-the-x-in-ux?utm_source=organic&amp;utm_medium=blog&amp;utm_campaign=sso_login" target="_blank" rel="noopener noreferrer nofollow">checkout conversions</a>.

For instance, Emma is a busy professional. She doesn’t have time to log in to different D2C sites to shop and place orders. Alternatively, she’d rather do a quick search on a marketplace, add items to cart, and place an order. However, with SSO login, Emma can stay logged in across thousands of GoKwik-affiliated brands and take advantage of fast checkout experience.

<h3>3. Consistent User Experience</h3>

SSO login by GoKwik ensures to provide a consistent experience across all its affiliated eCommerce sites. Shoppers enjoy a uniform interface and navigation, which contributes to a seamless and recognisable experience, further <a href="https://www.gokwik.co/blog/checkout-is-critical-in-conversion-funnel?utm_source=organic&amp;utm_medium=blog&amp;utm_campaign=sso_login" target="_blank" rel="noopener noreferrer nofollow">uplifting checkout</a> conversion rate.

<h3>4. Reduced Friction</h3>

Since SSO login by GoKwik eliminates the need for a shopper to create multiple usernames and remember all the passwords, this considerably reduces friction in their buying journey. This reduction further leads to,

<ul><li>An increase in customer engagement</li><li>Higher repeat purchases and customer retention</li><li>Building a loyal customer-base</li></ul>

<h3>5. Faster Checkout & Reduced Abandonments</h3>

Since shoppers can easily login via OTP and remain logged in across GoKwik’s affiliate partner network, it significantly speeds up the checkout process and minimises the risk of cart abandonment to a great extent. In fact, according to GoKwik’s analysis, shoppers using SSO login convery 2X faster.

<h3>6. Cross-Platform Access</h3>

As explained above, SSO enables shoppers on the GoKwik network to automatically stay logged in on affiliated eCommerce platforms. This cross-platform access allows shoppers to skip the login stage and directly land on the address page pacing the <a href="https://www.gokwik.co/blog/build-a-seamless-checkout-process?utm_source=organic&amp;utm_medium=blog&amp;utm_campaign=sso_login" target="_blank" rel="noopener noreferrer nofollow">checkout process</a>.

For example, Jacky used GoKwik’s SSO login to log into a sports eCommerce platform affiliated to GoKwik. If he now goes to shop on a beauty brand that’s a part of the GoKwik network, Jacky will not be asked to login. Instead, when he clicks on the checkout button of the beauty brand, he will directly land on the address page.

The cross-platform access helps reduce checkout conversion frictions and even the chances of cart abandonments.