Your 2026 D2C Calendar mapped day by day - Powered by real data from India’s biggest D2C shopping network
Your 2026 D2C Calendar mapped day by day - Powered by real data from India’s biggest D2C shopping network
Your 2026 D2C Calendar mapped day by day - Powered by real data from India’s biggest D2C shopping network
Your 2026 D2C Calendar mapped day by day - Powered by real data from India’s biggest D2C shopping network
Kwik Engage
Now Identify 20% More Website Traffic With Kwik Pass
12 Feb 2025
05 Min Read
Parousia leads product marketing strategies at GoKwik, and she is an expert in driving e-commerce optimisation, conversion growth, and innovative GTM strategies. She crafts compelling messaging and creates content pertaining to D2C commerce.
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Table of Contents
Kwik Pass Widespread Adoption: Success Stories
Limitations And Future Developments
Kwik Pass: The Groundbreaking Solution
Come 2024 and eCommerce brands continue to face the age-old challenge of converting website visitors into paying customers. Despite leveraging many smart marketing techniques like running advertisements on various platforms such as Google, Facebook, Instagram, etc. the conversion game continues to be a tough nut to crack. Sure, these methods do help get higher traffic on the website, but let’s face it, only a handful of them end up placing orders. What about the rest of the traffic? How to know who they were? How to retarget this lost traffic? Leverage Kwik Pass.
What Is Kwik Pass?
Launched in November 2023, Kwik Pass is a flagship and industry-first feature built by GoKwik that helps
- Identify incoming website traffic
- Compel users to log in as soon as they land on the site
- Complete checkout process without the need for account creation
This not only results in identifying about 15-20% more users but also enabling brands to offer a 10x better shopping experience to users.
How Does Kwik Pass Work?
Here’s a gist of how this flagship product by Gokwik works when embedded on an eCommerce website.
1. Seamless Login Process
Kwik Pass encourages shoppers to log in as soon as they land on a brand's website. The login process is seamless, allowing shoppers to enter their mobile number and receive a one-time password (OTP) to verify their accounts or use WhatApp as a tool. The simple verification process,
- Eliminates the need for shoppers to enter an email address or create and remember unique passwords
- Significantly enhances a shopper’s onsite experience
2. Better Shopper Identification
By compelling shoppers to log in to the brand’s site from the get-go, Kwik Pass enables brands to,
- Identify these logged-in individuals
- Track their navigation throughout the website
- Pinpoint where they dropped off—be it on the homepage, product page, or during checkout.
Brands can then leverage such information to retarget these people effectively and efficiently. According to GoKwik’s internal data, eCommerce brands using Kwik Pass have been able to,
- Identify 20% more shoppers
- Strategically re-engage with them
- Minimise the brand’s customer acquisition costs
3. Easy Integration With Kwik Engage
Kwik Engage is a GoKwik-powered WhatsApp Commerce solution. eCommerce brands can seamlessly integrate Kwik Pass with Kwik Engage and leverage the data collected from the former tool to run effective campaigns using the latter one.
For instance, a brand can use the data gathered through Kwik Pass to create different customer segments based on their website behaviour. It can then create intelligent and contextual campaigns to re-target each of these identified segments using WhatsApp.
4. Enhanced Recovery Flow Design
Kwik Pass helps build the best recovery flow designs to increase abandoned cart recoveries and reduce customer churn and customer acquisition cost. As explained in the above-mentioned point, eCommerce brands can identify the stage at which shoppers dropped, use this information to create segments, and then smartly craft recovery flow designs that increase the chances of conversions.
5. Compatibility & Real-time Sync With Shopify
For brands with websites built on Shopify, Kwik Pass ensures a unified login experience. Users logged in through Kwik Pass do not need to go through the login/OTP process at checkout on Shopify, streamlining the purchasing process.
Furthermore, Kwik Pass ensures real-time synchronisation with Shopify, offering eCommerce brands with up-to-date customer information. Even if a shopper drops off without placing an order, the brand retains the details of the visitor, allowing brands to run strategic retargeting campaigns.
Kwik Pass Widespread Adoption: Success Stories
Kwik Pass has gained much popularity and traction among the Indian eCommerce brands across many different segments. As of today, 100+ brands are leveraging the advantages of Kwik Pass and increasing business conversions. Some prominent brands that have adopted this solution include Fire-Boltt, Levis, Safari, Nobero, and Bombay Shaving Company.
The impact of Kwik Pass is evident in the following key metrics.
1. 10x Better Shopper Experience - Shoppers benefit from Kwik Pass’ unified login experience across the entire website, providing a seamless and efficient journey.
The impact of Kwik Pass is evident in the following key metrics.
1. 10x Better Shopper Experience - Shoppers benefit from Kwik Pass’ unified login experience across the entire website, providing a seamless and efficient journey.
2 Million Plus Shoppers Identified - Since its launch, Kwik Pass has already successfully identified over 2 million shoppers, showing its effectiveness in capturing a larger audience.
3. 3x Better Sales With Kwik Engage Collaboration - eCommerce brands that are using Kwik Pass alongside Kwik Engage are witnessing a 3x improvement in their overall business sales. Moreover, they’re seeing enhanced customer conversion without the need for additional OTP verification at the time of checkout.
4. 95% Identification Of Non-Checkout Users - Kwik Pass ensures that 95% of users who do not proceed to checkout are still identified, allowing eCommerce brands to build effective and customised retargeting campaigns.
Limitations And Future Developments
Since Kwik Pass is at a very nascent stage, eCommerce brands can only embed it on desktop and mobile platforms. However, the absence of app support does not reduce the comprehensive and impactful nature of this very solution. The pop-ups generated by Kwik Pass for login are completely customisable in nature, allowing merchants to maintain their brand identity and messaging style at all stages. Moreover, brands can also run offers on the Kwik Pass pop-up or gamify the entire interface to attract shoppers and persuade them to login.
Kwik Pass: The Groundbreaking Solution
GoKwik's Kwik Pass has emerged as a groundbreaking solution that helps bridge the gap between attracting website visitors and converting those fence-sitters into paying customers, while reducing customer acquisition cost. By addressing the challenge of lost shoppers and seamlessly re-targeting them using Kwik Engage, Kwik Pass empowers brands to significantly increase business conversions and revenue. With the solution’s impressive adoption in the Indian eCommerce industry, Kwik Pass stands as a testament to the power of innovation in overcoming many eCommerce challenges and offering a brighter future for online businesses.
AUTHOR
Parousia Khan
Senior Product Marketing Manager @GoKwik
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