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Kwik COD App By GoKwik: Best Alternative To Shopify A-COD App 

12 Mar 2026
07 Min Read
Kwik COD App By GoKwik: Best Alternative To Shopify A-COD App 

Suhag Vamja

Head of Product Marketing @ GoKwik

Suhag spearheads D2C growth strategies at GoKwik, focusing on e-commerce optimisation, conversion funnels, and sales enablement. Based in Bengaluru and an MICA alumnus, he excels in crafting GTM playbooks and marketing campaigns tailored for D2C brands.
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GoKwik has recently launched its Kwik COD app for Shopify, the best alternative to Shopify Advanced COD app (A-COD app). This blog aims to dive deep into the features of the Kwik COD app, the best Shopify app for COD in India, and how eCommerce brands can leverage it and manage their COD orders more effectively and efficiently.

Table of Contents


The outbreak of the COVID-19 pandemic has put the Indian eCommerce industry in top gear. It is experiencing rapid growth, with a significant increase in new companies entering the eCommerce landscape. Recent estimates by Mordor Intelligence and IBEF suggest that nearly 5,000 new eCommerce brands launch every year in India. While demand for new and improved products is one primary factor, increasing internet penetration, the rise in social media engagement and content consumption, and favourable government policies that support digital commerce are also aiding this growth.
In 2023 alone, the Indian eCommerce market clocked a Gross Merchandise Value (GMV) of USD 60 billion, showcasing a 22% increase from the preceding year. This upward trend is projected to continue, indicating that the market will touch the USD 300 billion mark by 2030, as per IBEF.
Moreover, the e-retail market alone is anticipated to surpass USD 160 billion by 2028, driven by the strong adoption of online shopping across a multitude of categories. These majorly include fashion, beauty and personal care, electronics, and groceries.
While the picture looks beautiful, compelling people to start their eCommerce businesses, the journey comes with its own set of challenges. New online sellers, especially those just starting out, have to consider many facets beyond setting up a consumer-friendly website and means to skyrocket their sales. One such facet, or to say a challenge, is offering cash on delivery (COD) as a payment option and bearing the risk of high return-to-origins (RTOs).

In 2024, cash-on-delivery (COD) continues to be one of the popular payment methods. Nearly 70% of people prefer COD over other digital modes. That's primarily because COD offers a series of benefits to consumers, especially financial security. Other factors are as follows.
  • Consumer Trust: Many shoppers prefer to see and inspect products before making payments. This is especially true for new brands that have not yet established trust with their customers.
  • Accessibility: COD offers a go-to payment option for shoppers who do not have access to or prefer not to use digital payment methods.
  • Conversion Rates: Offering COD can significantly boost conversion rates for online sellers, as it removes a major barrier to purchase for many Indian shoppers.
This preference underscores the need for a robust COD management system that can handle the intricacies and challenges associated with COD transactions, especially high RTO rates.
The Kwik COD app by GoKwik, the best alternative to the Shopify Advanced COD app, addresses these consumer preferences. It ensures that online sellers can manage COD orders effectively and efficiently. Moreover, its advanced features help minimize the risks and costs associated with COD, making it a vital tool for online sellers.

Why The Kwik COD App?

The Kwik COD app, a Shopify-recommended app for COD, offers a comprehensive solution to address the common challenges associated with cash-on-delivery transactions. One of the most significant issues for eCommerce businesses is return-to-origin (RTO) rates. RTO refers to cash-on-delivery-led orders which are returned to the seller without being delivered to the customer, leading to increased costs and inefficiencies. The Kwik COD app mitigates this problem through features that help companies reduce the impact of high COD order volumes.

Key Features of the Kwik COD App

The Shopify app for COD comes packed with a series of features that aid businesses in minimising the risk of RTOs and managing COD seamlessly. The features of this GoKwik COD app are as follows.

1. Hide COD based on 10+ parameters, such as,
  • Orders: Disable COD as a payment option for high-risk shoppers.
  • Products: Apply COD offers on select products only.
  • Pincodes: Exclude regions with a high rate of RTO orders.
  • Shipping Methods: Tailor COD availability based on the chosen shipping method.
By customising COD availability, merchants can significantly reduce the likelihood of RTO, saving time and resources.
2. Verify customer intent at checkout via the GoKwik COD app. Implement various COD verification methods such as,
  • COD OTP: Shoppers receive a one-time password to confirm their buying intent.
  • COD Captcha: Adds a layer of security by requiring shoppers to complete a CAPTCHA, helping keep bots and fraudsters from placing cash-led orders.
  • COD Fee: Impose a small fee for COD transactions to encourage prepaid orders.
  • Partial COD: Allow shoppers to pay a minimal amount digitally to place an order and rest at the time of delivery
These interventions at the checkout stage help filter out non-serious buyers, resulting in fewer abandoned orders and lower RTO rates.
3. Manage shipping methods with utmost flexibility.
  • Hide, Reorder, and Rename Shipping Methods: Customise shipping options based on state, cart range, weight, product type, and more.
  • Parameter-Based Customization: Apply conditions on 6+ parameters to tailor the shipping experience.
Such customisations ensure that shoppers receive the most relevant shipping options, enhancing their shopping experience and reducing the chances of order cancellations.
4. Take advantage of diverse discount options and ensure an excellent shopping experience. Some exclusive discount types include:
  • Buy X at Y: Offer discounts on bulk purchases.
  • Bundled Discounts: Encourage the purchase of multiple items with bundled offers.
  • Free Gifts: Attract customers with free gifts on qualifying orders.
  • Capping-Based Discounts: Set maximum discount limits to manage profitability.
Also read:- Everything you need to know about bundled discount
Apply discounts using conditions on 5+ parameters, such as equals (=), less than (<), greater than (>), etc.
The Shopify app for COD built by GoKwik is by far the most superior and advanced COD app for eCommerce brands.

Easy Installation And Quick Setup

Another standalone aspect of the Kwik COD app is its ease of installation and setup. eCommerce brands can install and start using this Shopify app for COD in just 60 seconds.

The user-friendly interface ensures that even those with limited technical expertise can leverage its powerful features effortlessly. GoKwik also provides a comprehensive walk-through video and smaller videos at each stage for online sellers to refer to. This step-by-step guide simplifies the setup process, ensuring that online sellers can quickly configure this Shopify app for COD to meet their specific needs.<br /><br />

Real-World Impact

The impact of the Kwik COD app, the best alternative to Shopify's advanced COD app, can be seen in the real-world success stories of merchants who have adopted it.

"Collaboration with Gokwik team has helped me immensely in increasing the conversation rate & user experience by providing a seamless Gokwik checkout interface to my customers. Amazing response time, pretty quick. Kudos to the team."
- Rere "Really love the support we got specifically on COD features which has really helped us improve our checkout journey while improving important metrics like increasing our prepaid order count while reducing our RTO count." - SvappyGoods "As a merchant, integrating GoKwik Checkout into our e-commerce platform has been a game-changer. The experience from both a business and customer perspective has been nothing short of exceptional." - Panchakritya "We are in the testing phase with the Gokwik app and are already seeing promising results. The team was very responsive to our questions and quick to offer solutions. Look forward to using it extensively in our multiple Clinics." - Gaynoveda

Conclusion

As Shopify is in the process of phasing out its Advanced Cash on Delivery (A-COD) app, eCommerce merchants need a robust alternative COD app to maintain their operational efficiency and customer satisfaction. The Kwik COD app by GoKwik emerges as the best alternative, offering a comprehensive suite of features to address the challenges associated with COD transactions. From reducing RTO rates to boosting prepaid conversions, the Kwik COD app equips online retailers with the tools they need to thrive in the competitive eCommerce landscape.
By offering advanced customisation options, effective customer verification methods, flexible shipping management, and diverse discount opportunities, the Kwik COD app ensures that merchants can provide a seamless and efficient COD experience for their customers. The ease of installation and quick setup, coupled with competitive pricing, make it an attractive choice for eCommerce businesses looking to optimize their operations.
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Suhag Vamja

AUTHOR

Suhag Vamja

Head of Product Marketing @ GoKwik

Suhag spearheads D2C growth strategies at GoKwik, focusing on e-commerce optimisation, conversion funnels, and sales enablement. Based in Bengaluru and an MICA alumnus, he excels in crafting GTM playbooks and marketing campaigns tailored for D2C brands.