Your 2026 D2C Calendar mapped day by day - Powered by real data from India’s biggest D2C shopping network
Your 2026 D2C Calendar mapped day by day - Powered by real data from India’s biggest D2C shopping network
Your 2026 D2C Calendar mapped day by day - Powered by real data from India’s biggest D2C shopping network
Your 2026 D2C Calendar mapped day by day - Powered by real data from India’s biggest D2C shopping network
Founder's Office
GoKwik Turns 2 – Completing Two Glorious Years In The Industry
27 Feb 2024
07 Min Read
Suhag spearheads D2C growth strategies at GoKwik, focusing on e-commerce optimisation, conversion funnels, and sales enablement. Based in Bengaluru and an MICA alumnus, he excels in crafting GTM playbooks and marketing campaigns tailored for D2C brands.
Read this blog on your favourite platform
Table of Contents
- Building The Seamless Checkout & COD-RTO Infrastructure For Tomorrow
- Creating And Nurturing Great Partnerships
- Let The Numbers Do The Talking
- GoKwikers – The Backbone of GoKwik
- GoKwik In The News
- Awards We Bagged 1. GoKwik Makes Its Way On The Cover Of Forbes December Edition 2022
- 2. GoKwik is Forbes Asia’s Top 100 Companies to Watch
- 3. GoKwik Bags The FedEx Small Business Grant Contest 2022
- 4. GoKwik Makes It To ET’s Future Read Organisations 2022-23
- 5. GoKwi Won The BW Businessworld Techtors Award 2022
- 6. GoKwik Bags The Happiest Workplaces Awards 2022
They say, ‘an idea is worth a million dollars.’ Seems our folks at GoKwik took it too seriously. Jokes apart, in just two years, GoKwik has come a long way in solving many core eCommerce problems at source.
We’ve launched many revolutionary eCommerce solutions and features, grown as a team, won many prestigious awards, and also made our way into the world of everyday news.
Amidst the fast-paced growth, one thing that we’ve stuck by is our motto – to deliver superior value to our customers and outdo ourselves while we’re at it.
Here’s a kwik sneak peek into GoKwik’s second year in business.
Building The Seamless Checkout & COD-RTO Infrastructure For Tomorrow
The last year has been an extreme roller coaster ride for GoKwik. At a glance, we’ve built many new and interesting products and features to help our partner merchants offer a seamless shopping experience to their customers.
To start with, we built the best-in-class Discount Engine that helps optimise business cash burn. At present, GoKwik offers 1000+ configurations that help increase the conversion rate by a significant level.
At the same time, we introduced advanced analytics features for merchants to track every leg of activity happening on the checkout and RTO front.
We also went ahead and introduced many other interesting features which include,
- Smart Address Mapping with address verification for upto 40% of the GoKwik network of shoppers
- Simplified user login journey to reduce drop-offs by almost 25%
- Intelligent routing across multiple payment aggregators or payment gateways to ensure negligible transaction failures and hence, revenue loss
- Customer experience communication workflows enabling abandoned cart recovery, cash to prepaid conversion and protection from RTO at the pre-checkout & post-checkout shopper journeys
- Introduced RTO intelligence enabled payments page and incentivization to process more prepaid transactions
- Built a robust 50+ end to end integration infrastructure enabling onboarding for merchant brands super seamless
Creating And Nurturing Great Partnerships
Speaking about our partnerships, we became proud and exclusive partners with Truecaller to solve many checkout stage issues including streamlined & faster login and address filling.
Our partnership has benefitted more than 60% of our partner merchants and helped them reduce login and address stage drop-offs by almost 30%.
Let The Numbers Do The Talking
The efforts of the last year are visible from the numbers that we’ve achieved.
We’ve achieved a 520% year-on-year growth in transactions processed, served 500+ merchants across the eCommerce industry, and built a shopper network of 80 million plus people.
A bit more on numbers are as follows.
We touched USD 1 billion in terms of gross merchandise value (GMV) realisation. As of date, 1 in every 2 shoppers in India shopped on the GoKwik network. Further, we witnessed a 35-40%% uplift in conversion rate on checkout as compared to non-GoKwik checkout. We’ve also increased the average cart value by 240% in the last year.
When it comes to our RTO suite, we saved almost USD 450 million worth of RTO losses and reduced the return-to-origin (RTO) rate by 30%. Our abandoned cart recovery percentage has also gone up from 17% to 30% in the last one year.
500+ eCommerce brands are now a part of the Gokwik Clan spanning across multiple verticals including both D2C brands and the leading Indian marketplaces.
Now, let’s talk about the folks who made this happen.
GoKwikers – The Backbone of GoKwik
Gokwik is not just a company, we’re a big fat family whose only mission is to make GoKwik a global name in the next half a decade.
Starting as a team of 5, we’re now a family of about 170 plus people – a whopping 134% stronger than last year.
To ensure that we remain strong and grow higher and kwiker, we organised many rejuvenation activities including some great offsite trips, team building activities, coffee breaks, breeze sessions, and many gaming championships.
For the women in our team, we organised many meaningful sessions to talk about their work-life balance, and the work they do and celebrate their workplace achievements.
But, one of the biggest events we did this year was GoKwik’s very first ‘Kwik-a-thon’ wherein the entire organisation got together to build many out-of-the-box ideas. The nail-biting week-long event brought forward many meaningful features which we’re now developing and bringing to life.
GoKwik In The News
Within just 2 years into the industry, GoKwik, with its industry-first and seamless products and features has made much noise in the industry.
Here’s a glimpse of our coverage in the news.
Awards We Bagged
Our list of awards is a testament to our growth and we couldn’t be proud enough. In the last year, Gokwik has been felicitated with many prestigious awards. Here’s a glimpse at our recognitions.
1. GoKwik Makes Its Way On The Cover Of Forbes December Edition 2022
This is one of the proudest moments for us to share that GoKwik and our Co-founder & CEO, Chirag Taneja, have featured on the cover of Forbes India, December edition. This one’s for all the brands, partners, investors, and people who have consistently placed their trust in GoKwik and helped us achieve such great heights in just two years.
2. GoKwik is Forbes Asia’s Top 100 Companies to Watch
We made it Forbes Asia’s Top 100 Companies To Watch.
Every year Forbes Asia evaluates thousands of companies across the Asia Pacific region to recognise the top 100 organisations that are addressing real-world challenges through their fresh thinking and innovative products and services.
We’re proud to be a part of the top 100 companies that Forbes recognises as organisations contributing to the larger change.
3. GoKwik Bags The FedEx Small Business Grant Contest 2022
After Forbes, FedEX too recognised GoKwik as one of the most eminent and rising startups making a difference in 2022.
Being judged on thousands of parameters and competing with hundreds of companies, GoKwik’s mission and vision impressed the judges. We’re proud to share that we’re the winners of the FedEx Small Business Grant Contest 2022 and have also been recognised as one of the most influential and future-ready startups in the entire Asia-Pacific, Middle East, and Africa region.
4. GoKwik Makes It To ET’s Future Read Organisations 2022-23
GoKwik also bagged The Economic Times HR World’s prestigious Future-Ready Organisations for 2022-23 award. Our conviction to make this organisation future-ready and a place that harnesses the skills and talent of people has helped us bag this one-of-a-kind award.
5. GoKwi Won The BW Businessworld Techtors Award 2022
The blazing combination of deep tech and industry-best talent base helped us bag the BW Businessworld Techtors Award 2022.
We bought this trophy home with a promise to constantly better ourselves and build features and products that benefit the entire eCommerce industry.
6. GoKwik Bags The Happiest Workplaces Awards 2022
Lastly, GoKwik was also honoured to be featured in the Top 30 list of The Happiest Workplaces Awards 2022 by BW Businessworld. This is a testimony of our relentless efforts to make GoKwik an employee-centric and employee-first organization.
What’s In-store For The Future?
With just two years into the industry, our journey has just begun.
Be it building advanced, future-ready eCommerce solutions to further strengthen and streamline our existing features, GoKwik aims to revolutionise the Indian eCommerce industry and spread wings beyond the borders.
Cheers to a glorious year, and many more to come!
AUTHOR
Suhag Vamja
Head of Product Marketing @ GoKwik
Explore Related Blogs
Kwik Engage
D2C Playbook for Crafting a Limited-time Offer Strategy that Converts
06-Apr-202613 Min Read
Kwik Engage
21 Proven Customer Retention Strategies to Grow Repeat Revenue in 2026
03-Apr-202616 Min Read
_1775058953.png)
Kwik Engage
What Is Shopping Cart Abandonment & How Can Businesses Reduce It?
01-Apr-202609 Min Read