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Holi brought 14.3% more orders. It also pushed COD RTO from 16.7% to 21.2%. Are you ready?
We analysed approximately 3. 9 million Holi orders.
18 Jul 2026
4 Min Read
WHAT'S INSIDE THE PLAYBOOK
- What 3.9 million Holi orders reveal about festive COD risk
- The 4 patterns where festive RTO actually concentrates
- Prepaid nudges that lift prepaid share by 10% on average
- Partial COD, used by over 40% of brands on GoKwik
- Why 60% of COD RTO comes from just 20% of pincodes
- A before, during and after Holi checklist
WHO THIS IS FOR
- D2C brands with high COD share going into Holi
- Growth and ops teams who own RTO and margins
- Brands scaling festive ads and discounts in Tier 2 and 3
- Anyone still choosing between open COD and blocked COD