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EOSS is weeks away. 78% of your orders will come from returning shoppers. Are you ready?
We analysed 20.67 lakh orders from EOSS 2025. The brands winning EOSS 2026 won't outspend you — they'll out-message you. Download free report: 4 WhatsApp plays to activate past buyers, COD confirmation flows that cut RTO, and category-specific retention cadences.
22 May 2026
4 Min Read
What's inside the report
- Why 78% of EOSS revenue comes from returning shoppers — and why your WhatsApp list is your highest-ROI EOSS channel
- 4 concrete WhatsApp plays to activate past buyers before the sale starts (pre-sale VIP broadcast, lapsed-buyer winback, browse abandonment, replenishment reminders)
- Category-specific retention cadences — why Beauty isn't Fashion isn't Health, and how to message each differently
- Where your EOSS customers are concentrated — geo insights for targeted WhatsApp broadcasts
- 3 WhatsApp flows that pay for themselves: COD confirmation, prepaid upgrade nudge, pre-delivery reminder
- A 5-point EOSS 2026 retention playbook — from pre-sale to post-purchase
Who this is for
- D2C & eCommerce brands planning for EOSS or any major sale event
- Retention and CRM teams looking to activate existing customers before the sale
- Brands using WhatsApp for marketing (or wanting to start) — especially on Shopify
- Anyone spending on EOSS acquisition ads but not activating their existing customer list