This is another industry leading feature offered by Kwik Engage to reduce marketing spends. Using Kwik Engage ’s intuitive analytics dashboard, you can easily segment your audience base into different buckets depending on their previous purchase behaviour or buying history.
You can then build different marketing strategies for each of the identified segments and run campaigns accordingly to increase engagement and conversions.
Here are two examples for your understanding.
Use Case 1: Use Segmentation To Run Specific Marketing Promotions
Let’s say you want to run a promotional marketing campaign to announce the launch of a new product – Grooming Beard Oil. You understand that this is a men’s specific product and the messaging should be sent to only men.
You can either send this promotional messaging to your entire men-specific database or use Kwik Engage ’s analytics to go deep and identify the age group of men who show much interest in such types of grooming products. By doing so, you further increase the chances of conversions.
Use Case 2: Use Segmentation To Upsell/Cross-sell
Smart segmentation by Kwik Engage opens the door for upsell and cross-sell opportunities and significantly reduces your marketing spends.
Here’s how.
Let’s consider that you sent the Grooming Beard Oil product launch messaging to 1000 men. Of these, 200 bought the oil. This pool of 200 men becomes your new segment.
You can now leverage this pool to cross sell similar products like beard Beard Wash, Beard Growth Kit and so on. Since these men are interested in beard related products, the probability of them buying similar products increases.
Meanwhile, you can also target this pool (after a certain period) to stock up their inventory – in our case the Grooming Beard Oil. You can also suggest the quantity they can or should buy based on their purchase frequency. This helps upsell products and increase average order value.
And of course, you can do everything using Kwik Engage’s headless checkout on WhatsApp.
From a cost point of view, when you send messages to targeted segments and not to an entire pool of data base, you reduce the number of WhatsApp send and hence, are charged less. Meanwhile, segmentation increases your conversion chances, in turn, increasing your ROI.
04 May 2026
12 Min Read
