6 Ways To Drive Repeat Sales On WhatsApp Using Kwik Engage

Kwik Chat is a newly launched product by GoKwik. It’s a platform that enables businesses across segments to use WhatsApp Commerce to,

Besides these, the tool also gives businesses an option to enable customers to

Kwik Chat’s approach offers eCommerce companies the potential to build strong customer relationships and encourage them to return to the business.

But before you use WhatsApp to drive both conversions and repeat sales, you should check out our beginner’s guide to WhatsApp Commerce in India for in-depth understanding.

Let’s now look at some effective ways to drive repeat sales using WhatsApp Commerce powered by Kwik Chat.

Imagine creating great content and offering products that your customers want to see and buy. But they are not even aware of this? This can lead to missed opportunities for repeat sales. This is whereWhatsapp commercecomes in handy. By sending regular updates to your customers, you can keep them informed about new products and content that may interest them. Even if they don’t have an immediate need for the product, the content can pique their interest and make them more likely to return to your site.

This content can include appealing visuals, videos, and short-form written content that resonates with your audience. The key is to make it educational, informative, and entertaining, rather than just promotional material. By doing so, you can build a stronger connection with your customers and encourage them to become repeat buyers.

After a customer has purchased on your e-commerce site, you have the opportunity to send personalized product recommendations via Whatsapp. These recommendations can be based on similar products that the customer may be interested in or complementary products that they viewed but didn’t purchase. It’s important to ensure that these messages don’t come across as spammy and consider factors like the season, climate, and price range.

Another effective approach is to combine product recommendations with product launch updates. This could involve launching a new product category or introducing new products within an existing category. By keeping customers informed through Whatsapp, you can drive repeat sales and boost revenue. Customers may be intrigued by the new offerings and make additional purchases.

Remember, the key to successful Whatsapp messaging is to deliver content that is both relevant and valuable to your customers. By keeping them engaged with personalized messages and timely updates, you can establish a stronger connection with your audience and increase the likelihood of repeat sales.

Building a long-term relationship with your customers is crucial for the success of your e-commerce business. In addition to the strategies mentioned earlier, there are a few more ways you can strengthen your bond with your regular customers. For instance, you can surprise them with free complementary products after every five purchases. You can also offer exclusive discount offers, coupon codes, and gift cards that they can avail of through links sent to their Whatsapp numbers.

These small gestures of appreciation can go a long way in making your customers feel valued and appreciated. When they see that they are rewarded for their loyalty, they are more likely to return to your e-commerce site and make more purchases. This leads to increased customer retention and helps in building a loyal customer base.

Remember, building a strong relationship with your customers is not just about making a sale. It’s about creating a positive experience for them and building trust. When your customers trust you and feel connected to your brand, they are more likely to recommend your business to their friends and family, leading to organic growth and increased revenue.

Sometimes, your customer’s desired product(s) may be out of stock. As a result, they might either purchase something else or leave your site without purchasing at all. To get them back, you can send timely and personalised back-in-stock reminders through Whatsapp. Sending reminders can redirect your customers back to your e-commerce site.

In 2021, it was observed that, on average, a user spent around 18.6 hours per month on Whatsapp, especially during the Covid-19 pandemic. Therefore, your customers are more likely to check the reminders and make a purchase when the product(s) is back in stock.

India is a country with a rich and diverse culture that celebrates festivals almost every month. During these festive periods, businesses have the potential to earn more as customers tend to buy more than usual. However, customers need to be aware of your festive sales and discounts to make an informed decision about purchasing from your e-commerce site. This is where Whatsapp can be leveraged. By sending out festive discount messages a few days before the season begins, you can assure customers of the discount and potentially attract them to your site.

To make the most out of this strategy, offering products that match your customers’ budgets and cater to their regional interests and preferences is essential. But how do you determine your customers’ preferences? This takes us to the next point.

By using Whatsapp to gather feedback immediately after product delivery, you can gain valuable insights into what your customers liked and disliked about the product. This can help you improve your offerings and drive repeat sales.

However, there’s another side to the coin. Customers can discover new or better e-commerce websites, or they may forget to provide feedback unless reminded. To combat this, consider sending personalized offers with improvements based on their feedback. Start the conversation by reminding them of the feedback they previously provided and letting them know you’ve acted on it. This can help customers feel heard and understood, and increase the likelihood of them returning to your website for future purchases.

Overall, gathering feedback through Whatsapp and taking action on it can improve customer satisfaction and drive repeat sales. By prioritizing customer feedback and implementing changes based on their suggestions, you can build a loyal customer base that trusts and values your business.