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After empowering 1000+ eCommerce brands across our Shopify network by building the fastest one-click checkout solution, GoKwik is now extending the same magic and experience for e-retailers operating across all possible web platforms.

Welcome to the world of “One-click Checkout That Actually Converts.”

At GoKwik, our mission is to build a perfect and seamless checkout process for eCommerce brands, which helps them,

Unlock 2X shopper conversions
Gives up to 3X GMV boost
Build brand loyalty
Enjoy a competitive edge

Our custom checkout solution not only caters to eCommerce brands with websites built on Shopify’s platform, but also for those operating on various other platforms, including WooCommerce, ANS/Kartify, Farzi Platform, custom designed, and more. Today, we’re excited to claim that GoKwik offers the best and most seamless one-click checkout solution for all types of platforms.

Besides focusing our energies on streamlining customer checkout experience, we’ve built a solution that ensures to enhance your business’ conversions and overall GMV irrespective of the platform you run your brand on.

But, what Is “One-click Checkout That Actually Converts” by GoKwik?

Over the past couple of years, GoKwik has identified numerous gaps in the eCommerce market. From a redundant and tedious checkout process resulting in an increase in cart abandonments to offering limited, old-school payment options and no way for shoppers to identify discounts, causing drop-offs – GoKwik has addressed these concerns. We have built a seamless one-click checkout solution that allows eCommerce brands, regardless of their operating platform, to leverage the advantages of this very solution and take their business from X to 10X in no time.

By transforming an ordinary exercise into a seamless checkout process, e-retailers across the entire Indian eCommerce landscape can now easily integrate GoKwik’s One-Click Checkout into their existing commerce stack without the need to overhaul their current commerce infrastructure, and reap the benefits from the very get go.

An Intelligently Designed One-click Checkout, For All eCommerce Businesses

With a universal nature, eCommerce businesses with custom websites or built on any web platform can leverage the following advantages with GoKwik’s one-click checkoutthat actually converts.

1. Quick Verification

Unlike a traditional checkout process wherein a shopper needs to create an account to place an order, GoKwik's one-click checkout simplifies the login process by offering multiple options. From a shopper’s perspective, quick verification adds convenience leading to an optimised shopping experience. Meanwhile, for brands, it helps reduce drop offs and increased conversion rates.

eCommerce brands across all platforms can leverage GoKwik’s quick verification suite in the following ways.

Mobile Login - shoppers can simply enter their phone and one-time password (OTP) and complete the payment

Login Via WhatsApp - Shoppers can authenticate via WhatsApp. This is an OTP-less model, however a link is sent on WhatsApp for a shopper to verify themselves or their account.
Login Via Truecaller - Shoppers can leverage Truecaller (if installed on their mobile devices) to quickly create an account and login on an eCommerce platform.
SSO Login - Short for single-sign on, SSO enables shoppers to stay logged in across the entire GoKwik network (all partner brands) and directly land on the address page, reducing login friction.

2. Smart Address Pre-fill, Addition & Omation

To streamline the address entry process, GoKwik auto fetches a shopper’s address from its vast network of 100 million+ shoppers and pre-fills their details. It does it for both repeat and new users.

Moreover, shoppers landing on the GoKwik checkout can easily edit or modify their existing addresses, delete outdated information, and enjoy the convenience of adding a new one in the least steps possible.

Based on a shopper’s authentication, GoKwik also lists the top 2 addresses by default making it easy for shoppers to simply select one and move ahead in their shopping journey.

Additionally, GoKwik’s flagship risk score-based address scoring system adds an extra layer of security, while addresses can be fetched directly from the merchant store, enhancing accuracy.

3. Easy Discount Configuration

Discounts are an essential part for any eCommerce brand. Here, GoKwik offers a series of discounting features that eCommerce brands can leverage to increase engagement and ultimately sales.

Smart Discount Suggestions - GoKwik smartly fetches discount options configured on a brand’s backend panel or platform and embeds them on its checkout. This not only makes it easy for shoppers to find discounts in one place and apply during the checkout process, but reduces the risk of drop off, which are quite common among brands with custom websites
Enable T&Cs For Discounts - GoKwik fetches necessary discount details (terms & conditions) and clearly presents them on the checkout panel to ensure that shoppers are fully aware and do not feel misled at a later stage.
Gift Vouchers - eCommerce brands can easily add or remove gift vouchers when using GoKwik’s custom one-click checkout. When shoppers add a gift voucher during checkout, brands have the power to validate or reject the voucher.
Membership Discounts - Memberships often come with exclusive discounts. GoKwik ensures that these discounts are seamlessly applied during the checkout process. This not only incentivises shoppers to become members but also contributes to increased loyalty and repeat business for eCommerce brands.
Prepaid Payment Discounts - eCommerce brands can also leverage GoKwik'sprepaid payment discounts feature to increase prepaid conversions and reduce cash-led orders.

GoKwik can also enable more specific discount use cases for eCommerce brands in a consultative approach.

4. Efficient Payment Engine

With the ever evolving payments landscape of India, giving shoppers the ease of paying via multiple as well as preferred payment methods, it brought about many challenges for eCommerce brands operating on custom-made or platforms. They had to partner with multiple payment service providers to reduce frictions and drop-offs at this very critical stage.

For this, GoKwik equips such eCommerce brands with a comprehensive payments page, offering all relevant cash and prepaid payment options. These ideally include,

UPI - GPay, PayTM, PhonePe, BHIM, or enter VPA/UPI ID
Credit/Debit Cards - Master, Visa, American Express
Digital Wallets - MobiKwik, Airtel Pay, PhonePe, PayTM
Netbanking
EMI & No-cost EMI
CRED pay
Cash on delivery

Besides these, eCommerce brands can also leverage GoKwik’s flagship and industry-first payments feature - Partial COD. With this, brands can persuade shoppers to pay a portion of their order value via a digital payment mode and rest in cash at the time of delivery. This feature is primarily very helpful for eCommerce merchants selling high value items such as gadgets and gizmos, high-end home decor items, luxury fashion, and more.

5. Streamlined Shipping

GoKwik’s one-click checkout effortlessly integrates with an eCommerce brand’s platform and fetches different shipping options. It enables brands to customise shipping information which provides shoppers with utmost clarity. For instance, displaying information text along with the shipping options to eliminate any confusions.

From a business point of view, eCommerce brands can also leverage GoKwik’s GST validation service linked with the government portal to raise invoices without any issues.

6. Exit Questionnaire

Understanding customer behaviour is highly crucial for eCommerce brands to improve the overall shopping experience of their audience. The exit questionnaire feature in GoKwik's one-click checkout allows businesses to gather valuable insights into why customers may abandon their carts. Brands can use this data to implement targeted strategies to reduce cart abandonment and uplift conversion rates.

While the list is exhaustive, we’ve just touched on the primary yet most important features that make GoKwik’s one-click checkout stand out in the market. GoKwik allows businesses to customise design and flow to match their brand guidelines and make one-click checkout more visually engaging.

For complete feature detail, get in touch with us now!

RTO Optimisation - Ensuring Highest Protection At Checkout

Return-to-origin (RTO) continues to be a common concern for all eCommerce brands. And, GoKwik has addressed this issue with its Smart COD Suite that focuses on ensuring the highest protection during the checkout process.

One-click checkout powered by GoKwik’s robust RTO optimization model allows eCommerce brands to minimise the chances of return-to-origin resulting from high cash-on-delivery orders and helps enhance the overall efficiency of the fulfilment process. This commitment to security and protection further solidifies GoKwik's dedication to providing a comprehensive and reliable solution for eCommerce brands across all platforms.

1. Integration With RTO APIs

For eCommerce brands with custom websites or operating on any platform other than Shopify can now leverage GoKwik’s one-click checkout and implement RTO Protection measures to increase business GMV and keep bad & fraudulent traffic at bay.

2. Reduce RTO With Interventions

Cash-on-delivery continues to be a popular payment option among Indian shoppers and it comes with its set of challenges, especially return-to-origin. GoKwik's one-click checkout provides multiple RTO intervention features that allow eCommerce brands to weed out low-intent shoppers and even persuade them to place prepaid orders. Some most effective interventions are as follows.

COD Blocking - A high-degree intervention that strategically blocks shoppers with low-shopping intent from placing cash on delivery orders, reducing the likelihood of resulting RTOs
COD Captcha - The intervention ensures that customers opting for COD undergo an additional layer of verification, minimising the risk of fraudulent transactions.
COD Alert Message - This intervention ensures that shoppers are timely and recurrently informed about their COD orders, ensuring transparency and successful deliveries.

Advantages Of One-click Checkout That Actually Converts

The adoption of GoKwik’s one-click checkout brings along a series of benefits for eCommerce brands, including increased conversions, enhanced customer satisfaction, improved loyalty, and a competitive edge in the dynamic online retail landscape.

1. Reduced Cart Abandonment Rates

Offering a seamless checkout process with a one-click checkout solution significantly reduces the steps shoppers need to take to complete a purchase. This simplified process minimises the chances of shoppers abandoning their carts due to a lengthy and tedious checkout, resulting in higher business conversion rates.

2. Enhanced User Experience

GoKwik’s one-click checkout provides a seamless and user-friendly experience. It eliminates the need for repetitive data entry and reduces friction in the buying journey. While shoppers appreciate such convenience with just a click, it leads to a positive perception of the brand and helps improve customer satisfaction score for the brand.

3. Faster Order Placements

Since shoppers get the leverage of quick login and pre-filled address details on the GoKwik checkout panel, this automatically resonates with faster payments and order placements. In other words, GoKwik’s one-click checkout significantly speeds up the transaction process.

Faster order placements contribute to a more efficient and satisfying shopping experience, in turn, enhancing a brand’s reputation and also turning into a go-to shopping destination for people

4. Higher Conversion Rates

A seamless checkout process leads to a higher conversion rate because shoppers are more likely to complete their purchase without encountering frictions. The reduced hurdles in the buying process encourages impulse buying and helps capture a larger share of potential customers.

5. Improved Mobile Conversion

Mobile users, who often face challenges with small screens and slower input methods, benefit significantly from one-click checkout. One-click checkout process is particularly advantageous here, for mobile commerce, where quickness and efficiency play a vital role in bagging higher conversions.

6. Adaptability Across Platforms

Another advantage that GoKwik’s one-click checkout brings along is its adaptive nature across various eCommerce platforms. This ensures consistency in the customer experience. Businesses can cater to a broader audience, whether they operate on Shopify, WooCommerce, or other custom platforms, without sacrificing the efficiency of the checkout process.

7. Competitive Advantage

Offering a service like one-click checkout to shoppers sets a brand apart from competitors as it provides a seamless shopping experience and tells customers how customer-centric the brand is. The ability to deliver a superior checkout process is also a unique selling point that attracts and retains customers in a competitive market.

One-Click Checkout The Actually Converts - Now At Your Service!

GoKwik's one-click checkout solution has very well transcended the limitations of platform-specific implementations. It now offers a universal and intelligently designed solution for all eCommerce businesses that aims to solve many traditional and native challenges.

By addressing the nuances of different platforms and integrating RTO optimization, GoKwik empowers brands across the entire eCommerce landscape to streamline their checkout process, enhance customer satisfaction, and boost overall GMV. The comprehensive feature stack, including quick login options, address pre-fill, flexible payment methods, and strategic interventions, positions GoKwik’s one-click checkout as a leading solution to revolutionise the eCommerce checkout experience.

As the eCommerce ecosystem continues to evolve, GoKwik commits to build many more interesting and innovative solutions that help brands stay ahead in competition and grow at an exponential rate.

Conclusion

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AUTHOR

Atul Bansal

Head of Marketing

AUTHOR

Atul Bansal

Head of Marketing

Atul leads marketing at GoKwik, championing D2C brand building, growth strategies, scalable GTM for e-commerce, and data-driven customer acquisition. A former Amazon leader and IIFT MBA alumnus based in Bengaluru, he brings 15+ years scaling business across e-commerce, and fintech.

One-Click Checkout That Actually Converts: Now Open Across All Platforms

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Read this blog on your favourite platform

An Intelligently Designed One-click Checkout, For All eCommerce Businesses

1. Quick Verification

2. Smart Address Pre-fill, Addition & Omation

3. Easy Discount Configuration

4. Efficient Payment Engine

5. Streamlined Shipping

6. Exit Questionnaire

RTO Optimisation - Ensuring Highest Protection At Checkout

1. Integration With RTO APIs

2. Reduce RTO With Interventions

Advantages Of One-click Checkout That Actually Converts

1. Reduced Cart Abandonment Rates

2. Enhanced User Experience

3. Faster Order Placements

4. Higher Conversion Rates

5. Improved Mobile Conversion

6. Adaptability Across Platforms

7. Competitive Advantage

One-Click Checkout The Actually Converts - Now At Your Service!

Conclusion

Atul Bansal

Atul Bansal