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Kwik Polls By Kwik Chat: Boost Engagement, Conversions, & Repeat Purchases

12 Mar 2026

08 Min Read

Suhag Vamja

Head of Product Marketing @ GoKwik

Suhag spearheads D2C growth strategies at GoKwik, focusing on e-commerce optimisation, conversion funnels, and sales enablement. Based in Bengaluru and an MICA alumnus, he excels in crafting GTM playbooks and marketing campaigns tailored for D2C brands.

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WhatsApp is the most popular messaging app in more than 100 countries! Whether personal or business communication, WhatsApp is now the most preferred channel. An increasing number of companies are using WhatsApp for marketing and promotions. As more brands try unique ways to attract customers via WhatsApp, the channel is becoming more competitive than ever. However, to drive conversions, brands must focus on engagement. One-sided marketing messages aren’t going to bring results. And that’s where WhatsApp polls come in. This blog explains how brands can use Kwik Polls to boost engagement, conversions, and sales via WhatsApp polls.

How To Boost Engagement On WhatsApp Using Kwik Polls

Brands can leverage WhatsApp for marketing because of the app’s popularity and increasing usage for marketing and promotion. Global and local businesses are easily able to use WhatsApp to boost engagement.

Here are some ways in which you can boost engagement on WhatsApp with Kwik Polls:

1. To Collect Feedback

One of the best ways for brands to create strong connections with customers is to ask for feedback. It makes customers feel heard and increases customer satisfaction and loyalty. Moreover, it helps brands improve products, services, and customer experience based on the feedback received.

So, what are some ways to collect feedback via polls? You can ask A/B questions, ask a question and give multiple answers to choose from, ask customers what you can do better, draft targeted questions to collect feedback on specific aspects, etc.

You can use Kwik Polls to collect feedback about:

Products and services customers purchased from you
Your website or other channels
Overall customer experience
Specific aspects of your business
Collect feedback at different stages during the customers’ journey

2. Run A Quiz

The format of polls works best for quiz questions, where customers have to choose options. The best part, it takes just a few seconds to respond to polls. This improves the response rate for your quiz.

For instance, the men’s grooming brand, Bombay Shaving Company, used Kwik Polls during the cricket IPL season. The quiz helped the brand engage its audience, reward customers who won the quiz, and thus, increase conversion rates by four times.

You could run quizzes via WhatsApp for various reasons: during festive season, for giveaways, to engage new customers, to launch new collections, etc.

3. Create More Human Connections

When the objective of a WhatsApp campaign is to create deeper engagement, polls can help brands a great deal. For starters, the elements of fun and excitement associated with polls make it easy to draw an audience in.

It’s easier to get people to answer questions via polls compared to asking them to write a review. Once you attract your audience, use polls to engage them further. For instance, ask about their preferences, ask A/B questions for quick engagement, use visual cues to ask questions, etc.

Polls can help you gather first-hand data and thus help you know your audience better and offer a human touch to brand-customer relationships.

4. Request Reviews

The Spiegel Research Center found that products with five reviews are 270% more likely to be purchased than products without reviews.

Try WhatsApp polls to collect reviews from customers. Say, a customer purchased a product from you recently. You could send them a quick WhatsApp poll asking if they used the product - yes or no. If they click on yes, ask them to share a review by providing a link or allowing them to share the review via WhatsApp.

Conversely, you could create a poll with multiple questions, asked one after the other, to gather a review. For instance, ask questions like, did you have a positive experience of the product, which feature did you like the best, which feature do you think needs improvement, how has the product changed your life, etc. You could gather the responses to these questions and create a comprehensive product review out of it.

5. To Generate Awareness

Most brands run ads or social media campaigns to create awareness about new collections, products or brand announcements. But how about we take a different approach. Think about the awareness stage from the customers’ perspective. What are their challenges and pain points? Think about what makes customers not buy a particular product.

Using polls, you can create deeper engagement and connection with customers. For instance, once customers respond, you can follow up with a more lighthearted question or comment. The higher the engagement, the more your reach.

Say you’re launching a new product or service and you want to create a buzz around it. Think about what customers' general pain points are around that particular product. Then, create exciting polls around it. Here are some ideas:

Ask customers to choose their pain points from options
Ask customers to share their pain points
Give options of two products and ask customers to choose

6. To Learn More About Customers

Understanding and knowing your customers is extremely important in this age of hyper-personalized marketing experience. It helps you make informed decisions and target customers in a more strategic manner for better results.

Depending on your product or service, your audience might be spread across multiple segments. And so, you’ll have to put some effort into understanding them. The best way to learn more about them? Ask them directly.

And the best way to ask them directly? Run polls on WhatsApp.

Here are some poll ideas to help you understand customers better:

Ask questions about their preferences and tastes
Give them options to choose from
Create visual polls - show two products and ask them to choose
Ask customers what they like or don’t like about your brand/product

7. To Conduct Surveys

At times, you may need to gather data for your business. This is another way you can use WhatsApp polls — to gather data that can be repurposed and utilized for your marketing plans.

Here are some WhatsApp poll ideas for surveys:

To generate data on customers' ratings of your product
Collect customer demographic data via polls
Update contact list via polls
Use polls to conduct social surveys as part of your social responsibility initiatives

Here’s an example from a salon that uses WhatsApp poll:

Source

8. For Market Research

Using WhatsApp polls as a tool to conduct market research has many benefits. For instance, it assures you of the authenticity of the responder; you know the answer is coming directly from your contact. You can conduct more in-depth research by asking follow-up questions to responses.

Here are some ideas for running market research polls on WhatsApp:

Ask customers what is their favourite product, service, or brand
Ask which product, service, or brand customers use the most
Ask direct questions such as why they don’t use Product A or B
Ask generic as well as specific questions
Conduct many micro polls and consolidate responses to form a larger report

9. To Get Real-time Feedback

Another way to use Kwik Polls for WhatsApp polls is to generate real-time feedback. A Gartner study revealed that feedback collected at customer touchpoints is 40% more accurate than one that is collected after 24 hours.

Because WhatsApp is a chat platform, it makes it easy for customers to reply immediately. Real-time feedback can help you reduce churn, offer personalized offers to customers, boost sales, increase average order value (AOV), and ensure you keep your customers happy.

Use these ideas to generate real-time feedback via WhatsApp polls:

Run a WhatsApp poll when a customer signs up to know them better and collect more information from them
If a customer is about to leave your website or store, send them a quick poll to engage them in real-time
Create polls based on the stage in which a customer is interacting with your brand, for instance, awareness, consideration, or decision stage

10. To Generate Leads

An increasing number of consumers are getting comfortable with making purchases via WhatsApp. Leverage this trend to generate leads and sales via WhatsApp polls.

Here are some ways to generate leads via WhatsApp polls:

Ask customers if they would buy your product or service
Ask them the problems they face with a particular product and tell them how you can solve those problems
Offer discounts to customers who respond to your polls. This is the easiest way to generate leads and sales
Engage respondents in a two-way conversation once they share responses, driving them to purchase your products

Conclusion: Ready To Start WhatsApp Polls With Kwik Polls?

Polls and questions are great ways to generate two-way engagement. Moreover, as new tools and trends catch up in the competitive space of marketing, brands must stay relevant for savvy audiences.

With many brands exploring WhatsApp polls for marketing, it’s time you give it a try.

The more you engage with your audience, the more you can personalize campaigns to target them and generate results. And that’s where GoKwik’s Kwik Polls can help you. Explore and integrate Kwik Polls by Kwik Engagein your business today! Explore GoKwik to learn more about Kwik Polls.

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AUTHOR

Suhag Vamja

Head of Product Marketing @ GoKwik

AUTHOR

Suhag Vamja

Head of Product Marketing @ GoKwik

Kwik Polls By Kwik Chat: Boost Engagement, Conversions, & Repeat Purchases

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How To Boost Engagement On WhatsApp Using Kwik Polls

1. To Collect Feedback

2. Run A Quiz

3. Create More Human Connections

4. Request Reviews

5. To Generate Awareness

6. To Learn More About Customers

7. To Conduct Surveys

8. For Market Research

9. To Get Real-time Feedback

10. To Generate Leads

Conclusion: Ready To Start WhatsApp Polls With Kwik Polls?

Suhag Vamja

Suhag Vamja