Considering today’s scenario where D2C brands have access to state-of-the-art marketing tools, it’s fair to assume that they’ve already cracked the code to building a customer-centric website with means to generate high traffic.
However, a customer’s actual experience starts after they add items to their cart, click on that checkout button, and enter the arena of the “checkout page.”
A checkout page is ideally where a customer creates an account or logins and enters necessary personal details for the D2C brand to process their order(s) and subsequently make deliveries.
While account creations/logins and basic customer details are critical from a brand’s point of view, these are also a cause of friction and high abandonment rate. According to
Baymard, about 24% of people abandon their carts because a website asks them to create an account.
And, the chances of abandonment further increase especially during the festive season sale period. This is because, shoppers want to avail maximum discounts and rewards by quickly checking in and placing orders. An additional step to create an account or login breaks their shopping experience. This makes them abort the entire idea of shopping from a D2C brand and buy from a marketplace instead, or go to a competitive site where placing order is simpler and frictionless.
So, how to solve this problem?
At GoKwik, we’ve realised that the best way to reduce cart abandonments at checkout is by optimising your checkout process. Here's how to do so.
A. Offer An Auto-login Service
If a shopper is able to auto login into their account without entering their mobile number, the chances of them converting into a paying customer are nearly 2X more than those who need to create an account.
GoKwik provides the industry’s first ever
single-sign-on (SSO) feature called the GoKwik Network Effect. It enables nearly 15% of the shoppers to directly log into 250+ partner D2C online brand stores without entering a mobile number or OTP.
B. One-tap Login Via Truecaller
GoKwik has recently partnered with Truecaller to provide an OTP-less login process to customers to reduce their login hassles and increase brand conversions.
Here’s how this works.
GoKwik uses Truecaller’s one-tap verification feature to verify a shopper’s identity and enables them to login in a single click.
C. Address Page Optimisation
Besides this, GoKwik also offers address pre-fill option. GoKwik leverages its vast network of data to pre-fill addresses for over 35% of the shoppers accurately with the help of its advanced algorithms.
The algorithms help reduce another step into a user’s journey, make the process all the more simple and also reduce the checkout time exponentially.
As per internal analysis, pre-filling addresses increases conversion rate by almost 40%.
D. Discounts And Offers
On average, 1 out of every 3 users abandon carts due to unavailability of best discounts deals. Here, GoKwik enables its partner merchants to add a discount drop-down list on the checkout page, making discount discovery and application simple and quick.
This not only helps play with the psychology of the customer by helping them save additional cost on the order, but also leads to an enhanced checkout experience and higher conversions in the future.
12 Mar 2026
13 Min Read
