What is the growth rate of ecommerce in India?

India's eCommerce market is projected to reach $350 billion by 2030, growing at a CAGR of 18–20% thanks to UPI and D2C brand expansion.

What are the key e-commerce growth statistics and trends of 2026?

Key stats include global sales hitting $7 trillion and mobile commerce making up 59% of retail. AI personalization and omnichannel checkouts are the top trends.

Is e-commerce still profitable in 2026?

Yes. Profitability in 2026 depends on operational efficiency, reducing RTO rates, and improving checkout conversion through tools like GoKwik.

Which factors affect the growth of e-commerce?

Factors include smartphone penetration, digital payment infrastructure (UPI), logistics efficiency, consumer trust, and AI-powered personalization.

What is the growth rate of e-commerce in 2026?

The global growth rate is approximately 8.3%, with eCommerce expected to account for over 21% of all global retail sales by 2026.

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The Indian eCommerce industry has shown a tremendous growth trajectory in recent years. An industry that just sat at a valuation of just $14 billion in 2014, today stands amid the top eCommerce sectors of the world with forecasts of crossing $500 billion by 2035. Increase in internet penetration, smartphone usage and digital adoption are three primary factors that fuel the growth of the Indian eCommerce industry.

As we move through 2026, staying ahead requires more than just a good product; it requires a data-driven strategy based on the latest eCommerce growth statistics. In this blog, we’ll dive into 30 key statistics that can help businesses thrive in this ever-evolving landscape. We'll talk about some international statistics as well.

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eCommerce Statistics for 2026 That Indian Online Retailers Must Know

Understanding the latest ecommerce growth statistics in India is crucial. These numbers reveal the accelerating ecommerce growth rate, helping brands strategize effectively for the coming year.

Rapid Market Expansion - According to an IBEF report, the Indian eCommerce market is expected to reach USD 200 billion by the end of 2026. This presents a significant opportunity for businesses to capitalize on the growth and scale with pace.
Boom In eCommerce Sales - It is projected by the same report that the Indian eCommerce market will touch $350 billion by the end of FY 2030. This indicates a strong upward trajectory in online consumer spending, growing customer base, and general adoption of eCommerce in every industry.
Mobile Commerce Is On The Rise - This is another arena that is showing immense growth in the Indian landscape. Market projections, including Insider Intelligence, state that mobile commerce sales hit $534.18 billion, or 40.4% of eCommerce sales, in 2024. Mobile optimisation and seamless shopping experiences across devices, are two factors contributing to the growth. Every D2C brand should optimize for mobile experiences.
Increase In Internet Users - On the global platform, India has the second-largest number of Internet users. According to estimates from Datareportal, more than half of India's current total population is now online, over 750 million users. The growing online population serves as a wide customer base for eCommerce businesses to capitalise and grow.
Category Growth - As per Forbes, nearly 70% of eCommerce orders in India account for electronics and apparel in terms of transaction value. Besides these, categories like footwear, beauty and personal care, home decor, and the pet sector are also increasingly contributing to the growth of the Indian eCommerce industry.
Prominence Of Social Commerce Gains - Social media platforms are increasingly playing a significant role in driving eCommerce sales in India. According to a Globenewswire study, the social commerce GMV in India will increase from $5.37 billion in 2023 to $25.69 billion by 2029. D2C brands should integrate social media platforms with their online stores to drive product discovery and convert high intent social media users into sales.

7. Industry-wise Revenue Contribution - As perStatista, fashion continues to contribute maximum revenue in eCommerce. Food and electronics closely follow the league. The growth trajectory is quite strong for these three categories. Beauty, Health, Personal & Household categories will grow and contribute immensely to the overall Indian eCommerce market.
Cashless Transactions - The Indian government's push towards digital payments has increased the number of cashless transactions. With wide adoption of digital payment methods like UPI, shoppers are buying products online faster than ever before. An Economic Times article mentions that in the first 6 months of 2025, India did UPI transactions amounting to Rs 143.3 lakh crore in value.
9. Voice Commerce Gaining Momentum - Amidst a series of innovations, voice-activated shopping is also becoming prominent in India. Otherwise a very Western concept, at present, 168 million Indians use voice commerce to shop online. These numbers are projected to double in the next five years.
Personalised Conversions - Personalisation is playing a prominent role in increasing sales. By building personalised conversations, brands can increase engagement, strengthen relations with customers, drive repeat sales, and even lower customer acquisition costs. According to EY study, as much as 61% of users find AI recommendations useful when shopping online.
The Rise of Quick Commerce & Hyper-local Logistics The Indian logistics market is evolving beyond traditional delivery to support the massive surge in Quick Commerce (q-commerce). Delivering in under 30 minutes has become a standard, with q-commerce already capturing 10% of total e-retail spend in 2024. This segment is forecasted to grow 40% annually until 2030, as major players like Flipkart Minutes and Amazon join the race to dominate hyper-local fulfillment.
Adoption Of Digital Wallets - Since the 2016 demonetisation drive, the adoption of digital wallets has rapidly increased. As of date, one-fourth of all eCommerce payments in India are made via digital wallets. Wallet companies and NBFCs are further making efforts to streamline the online payment process and be as user-friendly as possible.Also read: Equity Vs Debt Vs Growth Financing: Which One To Choose

Global eCommerce Statistics And Trends for 2026

To succeed internationally, brands must analyze these updated 2026 ecommerce growth statistics. Shifting consumer behaviors and AI-driven expectations are now the primary drivers of global market share.

Global eCommerce Sales Projection: Global online retail sales are expected to reach $6.86 trillion by the end of 2025 and are on a steady trajectory to hit $7.89 trillion by 2028. eCommerce now accounts for 21.1% of all global retail sales in 2026.
Fashion Surpasses Electronics in Growth: While electronics led for years, the global Fashion eCommerce market is seeing a massive surge, projected to reach $1.17 trillion in 2026 with an 11.5% CAGR. Asia-Pacific remains the largest regional market for this growth.
The Absolute Authority of Reviews: 95% of consumers now read online reviews before making a purchase. Interestingly, Google Reviews has become the dominant trust factor, with 81% of shoppers checking them before visiting or buying from a business.
The New Sustainability Standard: Consumer willingness to pay more for "green" products has jumped significantly. 80% of global consumers are now willing to pay up to 5% more for sustainable and eco-friendly products.
Social Commerce Explosion: The global social commerce market is projected to grow from $2.11 trillion in 2026 to a staggering $7.55 trillion by 2031. This is driven by Gen Z's preference for in-app shopping on platforms like TikTok and Instagram.
Omnichannel Retention Power: Brands with a strong omnichannel strategy retain 89% of their customers, compared to only 33% for those with a single-channel approach. Omnichannel shoppers also have a 30% higher lifetime value.

Also read:- why pivoting to whatsapp commerce is a must to D2c brands in 2023

Mobile Commerce Statistics to Look Out For in 2026

Mobile commerce is no longer a secondary channel, it is where the majority of online shopping happens. The following ecommerce growth statistics for mobile paint a clear picture of the mobile-first future of retail.

Mobile Commerce Will Account For 62% of All Retail Sales – As of 2027, mobile commerce is estimated to account for 62% of total retail sales worldwide, up from 56% in 2018.
1.65 Billion Mobile Shoppers Globally – Approximately 1.65 billion people shop via their smartphones in 2025, accounting for nearly 30% of the entire digital population. This figure underscores why optimising for mobile is a non-negotiable ecommerce growth rate driver for any brand.
79.4% of Smartphone Users Will Make At Least One Mobile Purchase – By 2025, nearly 4 in 5 smartphone users are expected to make at least one purchase on their mobile device. With over 4.8 billion smartphone users globally, this translates into a massive addressable market for eCommerce brands.
Smartphones Generate Maximum Online Shopping Orders – Smartphones account for 69% of all global online shopping orders, compared to just 30% from desktops and 2% from tablets. This shift in device preference is among the most telling ecommerce growth statistics for retail brands today.
Global Voice Search Adoption- By 2026, around 150 million mobile users in the US are expected to use voice assistants for shopping-related actions like search and reordering. Globally, the number of people using voice search on their smartphones has crossed 20.5% as of 2025.
Mobile Commerce Market To Keep Growing– The global mobile commerce market is forecasted to reach $1.97 trillion by 2033, growing at an impressive CAGR of 6.96% from 2025 to 2033.
Smartphones Drive Price Comparisons: 49% of global shoppers and 72% of North American adults compare prices on mobile before buying, making it the most common in-store research behavior. For Indian D2C brands, enabling frictionless mobile checkout is essential to capitalise on this surge.

Also read: The Ultimate Guide To Growth Financing

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Key Factors Driving eCommerce Growth in 2026

Understanding what fuels the sector’s momentum is as important as tracking ecommerce growth statistics. Multiple converging forces are accelerating online retail expansion across India and globally in 2026.

Smartphone Penetration and Digital Infrastructure – In India, rising 5G adoption, affordable data plans, and the UPI payment ecosystem have created a seamless digital infrastructure that directly fuels the ecommerce growth rate by lowering the barrier to entry for first-time online buyers.
AI-Powered Personalisation and Checkout Optimisation – Artificial intelligence is transforming how brands engage with customers. From personalised product recommendations to AI-driven checkout solutions, tools like GoKwik’s Kwik Checkout reduce friction and increase conversions, helping brands convert browsing sessions into actual purchases at scale.
Rise of D2C and Social Selling Channels – Direct-to-consumer (D2C) brands are bypassing traditional retail intermediaries and building direct relationships with customers through their own websites, Instagram shops, and WhatsApp commerce. This structural shift is a key driver of ecommerce growth statistics in India, with thousands of newD2C brands launching every year.
BNPL, COD Management, and Flexible Payments – The availability of Buy Now Pay Later (BNPL) options and intelligent COD management solutions have lowered purchase hesitation among Indian shoppers. Platforms that offer flexible, frictionless payment options consistently report higher conversion rates and lower return-to-origin (RTO) rates, directly improving their growth metrics.
Tier 2 & Tier 3 City Expansion – The next wave of eCommerce growth is coming from India’s Tier 2 and Tier 3 cities, where internet access and digital payment adoption are rising rapidly. With over 250 million online shoppers in India as of 2025, brands that invest in vernacular content, regional payment methods, and faster deliveries in these markets stand to gain significantly from this demographic shift.

What These eCommerce Growth Statistics Mean For Your Business?

The ecommerce growth statistics compiled above are not just numbers, they are a roadmap for where your business needs to be in 2026. India’s eCommerce market is on track to reach $200 billion, and the brands that act on data-driven insights today will be best positioned to capture a disproportionate share of this growth.

Converting this data into tangible action requires the right technology stack. GoKwik’s suite of solutions, including Kwik Checkout for AI-powered RTO management, and Kwik Engage for social commerce, helps D2C brands directly improve the metrics that matter, from checkout conversion rates and prepaid order volumes to ecommerce growth statistics that reflect real business outcomes.

Whether you’re an emerging D2C brand or an established marketplace seller, leveraging GoKwik’s network of 180 million+ shoppers and 1,500+ brands puts proven growth levers at your fingertips. Start making your ecommerce growth statistics work for you, not just as benchmarks, but as targets your business can beat.

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AUTHOR

Suhag Vamja

Head of Product Marketing @ GoKwik

AUTHOR

Suhag Vamja

Head of Product Marketing @ GoKwik

Suhag spearheads D2C growth strategies at GoKwik, focusing on e-commerce optimisation, conversion funnels, and sales enablement. Based in Bengaluru and an MICA alumnus, he excels in crafting GTM playbooks and marketing campaigns tailored for D2C brands.

30+ eCommerce Growth Statistics To Scale Your D2C Brand in 2026

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eCommerce Statistics for 2026 That Indian Online Retailers Must Know

Global eCommerce Statistics And Trends for 2026

Mobile Commerce Statistics to Look Out For in 2026

Key Factors Driving eCommerce Growth in 2026

What These eCommerce Growth Statistics Mean For Your Business?

Frequently Asked Questions

Conclusion

Suhag Vamja

Suhag Vamja

30+ eCommerce Growth Statistics To Scale Your D2C Brand in 2026

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15 Best E-Commerce Payment Gateways for 2026: A Complete Comparison

Payment Gateway vs Payment Processor: What D2C Brands Must Know

How to Run PPC for E-Commerce? Campaigns, Metrics and Conversion Strategy

15 Best E-Commerce Payment Gateways for 2026: A Complete Comparison

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eCommerce Statistics for 2026 That Indian Online Retailers Must Know

Global eCommerce Statistics And Trends for 2026

Mobile Commerce Statistics to Look Out For in 2026

Social Commerce & Quick Commerce Statistics to Note in 2026

Key Factors Driving eCommerce Growth in 2026

What These eCommerce Growth Statistics Mean For Your Business?

Frequently Asked Questions

Conclusion

Suhag Vamja

Suhag Vamja