To understand the costs, you must first look at how Meta splits WhatsApp API pricing into four distinct categories for billing purposes:
Rates for each category vary by country and conversational category. For instance, marketing messages in India cost around ₹0.784 per 24-hour session in 2026. Whereas, marketing messages cost approximately ₹1.831 ($0.025) for North America and ₹4.337 (€0.049) for Western Europe.
However, these Meta-defined rates represent only one layer of the overall cost structure that businesses need to account for.
AiSensy acts as the middleware that connects you to the
WhatsApp Business API, with subscription plans starting at ₹1350 per month. This base fee grants you access to their dashboard, WhatsApp automation tools, and 5 free agent seats.. However, it does not cover the variable charges payable to Meta, such as ₹0.88 for marketing templates, which are billed on top of your subscription.
This structure means your total AiSensy pricing varies significantly based on your specific messaging volume and monthly active users. You also pay different rates depending on the campaigns you run, with simple OTP alerts costing less than complex marketing broadcasts. Consequently, your invoice is rarely consistent, fluctuating every month based on your campaign intensity and support traffic.
Because of these variable layers, the pricing details on the AiSensy website are not always fully transparent for scaling businesses. High-volume users often need to schedule a direct sales call with the AiSensy team to get the pricing details.
20 Mar 2026
18 Min Read
