WhatsApp Commerce: The Intelligence Report on Indian D2C
A four-quarter analysis of how 1,800+ direct-to-consumer brands deploy WhatsApp marketing - what works, what doesn't, and how festive periods rewrite every benchmark.
Period
Apr 2025 - Mar 2026
Brands
1,800+ active
Messages analysed
26 billion+
Section 01
The WhatsApp commerce moment, in numbers
WA-driven orders, quarter-on-quarter
% of total orders driven by WhatsApp marketing
OR – Open Rate CTR – Click-through Rate Auto – Automation WA – WhatsApp
What the year tells us
The brand base on Kwik Engage more than doubled across the year and engagement metrics rose alongside. Open rates climbed from 27.98% to 34.51%; campaign CTR moved from 2.23% to 2.68% with a peak of 3.04% in OND-25. Brands running WhatsApp marketing on GoKwik recorded 1.5x YoY GMV growth compared to brands that didn't, and median GMV for brands using Kwik Engage for WhatsApp marketing grew 2.25x YoY.
FY2025-26
WhatsApp Commerce: The Intelligence Report on Indian D2C
How 1,800+ D2C brands deploy WhatsApp marketing - what works, what doesn't, and how festive periods rewrite every benchmark.
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