A free gift in eCommerce refers to a promotional item offered by a brand to its customers as an incentive for making a purchase. These gifts can vary depending upon the brand’s will, such as small accessories, samples of some exclusive merchandise, or discounts on future purchases.
GoKwik, a leading eCommerce enablement platform, has introduced a Free Gifts Discount feature to enable brands to seamlessly integrate this promotional strategy into their online stores.
Let’s take an example of free gifts in the beauty and personal care industry to explain the concept further.
Plum Goodness is an eminent Indian beauty and personal care brand. While the brand has a good hold in its industry and a huge base of loyal customers, it does have high competition and staying abreast while offering exclusive discounts becomes imperative.
To ace their game, keep loyal customers intact, and even attract new ones, Plum Goodness leverages GoKwik’s Free Gifts discounting feature. When a customer adds items to their cart (up till a certain value), Plum rewards them with an exciting free gift. Refer to the image below.
By offering a free gift on every purchase, Plum smartly,
- Entices its customers to complete their purchase
- Increases its average order value
- Uplifts gross merchandise value
