Gigi Supplements Grows Retention and 70% Conversion on WhatsApp sign-ups

Jennie and the team initially decided to start with a few core WhatsApp flows, as there was some natural skepticism around how the channel would perform for the brand. To test the approach, they launchedthe Welcome and Abandoned Cartflows as initial use cases. To further support the key goal of increasing consent opt-ins, we suggested running an A/B test by introducing a WhatsApp number field within the welcome pop-up flow. This phase included thorough internal testing, with 50+ test messages reviewed to evaluate message tone, user experience, and overall preview quality. As the results started showing steady traction, confidence in WhatsApp as a channel grew.