The Man Company Uplifts Checkout Conversions By 25% Using GoKwik
ABOUT
Witnesses A 40% Increase In Prepaid Share Of Wallet
HQ
India
INDUSTRY
Men's Grooming
About The Man Company
Being a pioneer with a 30% share in the beard grooming segment, their product range includes head-to-toe grooming essentials for men like beard care, body care, face care, hair care products and a fragrance line as well for men.
The Problem Statement
From the website home page, product page, add to cart to checkout to payment etc, there are multiple drop-offs resulting in lesser conversion rates. The industry average of e-retail conversion rate is as low as 2% to 4%.
Cash on Delivery takes the lion s share with around 60 70%. CoD, while convenient for the shopper, poses various issues of RTO, cash handling charges etc. RTO further dents the conversion rates of CoD. The Man Company was looking for a partner to own the CoD/RTO problem and solve it for them in a meaningful way.
Key challenges included:
- Conversion Rates In eCommerce: From the website home page, product page, add to cart to checkout to payment etc, there are multiple drop-offs resulting in lesser conversion rates. The industry average of e-retail conversion rate is as low as 2% to 4%.
Solution: The Solution
GoKwik Optimised Checkout
We at GoKwik have a common vision to increase eCommerce conversion rates across the entire funnel be it checkout, UPI or CoD conversion. In the same light, we built a checkout product with an aim to increase conversion rates and maximum GMV realisation.
Quicker UPI Payments
UPI has grown exponentially, however, a typical UPI payment needs 5 steps. To optimise user experience, GoKwik checkout automatically checks for UPI apps on the users phone and shows them their preferred UPI Apps. With one click, the user enters the MPIN and completes the transaction. Oh yes, it s that simple.
100% RTO Protection
RTO really hurts the profitability of any e retail business. GoKwik checkout provides 100%
RTO protection from Day 1 and underwrites the risk of RTO. GoKwik will constantly work with
the business to reduce RTO using advanced AI/ML algorithms. RTO is now a headache of the
past for businesses.
The Result
Clearly understanding the value that GoKwik checkout adds to their business, The Man Company went live with GoKwik! Checkout is the most important part of any e commerce business and GoKwik was entrusted with this important responsibility.
- The overall conversion rates increased by 25% resulting in higher GMV realisation.
- The prepaid share increased by 40% translating to faster money movement cycles and lesser RTO troubles.
The GoKwik team has a single minded focus on conversion rates and this is seeing great results. Within a short span of time, GoKwik helped us uplift our conversion rates and increase our Prepaid transactions. We are also positive on seeing reduced RTO rates overtime with GoKwik.
Enjoying this article? Share it with the world!
Ready to unlock your brand's next stage of growth?
Join 15,000+ D2C brands that trust GoKwik to power their growth.