Sons Grows Retention and Achieves 19.5x RoAS
ABOUT
Sons helps men take control of hair loss with medically proven treatments delivered to your door, backed by expert aftercare and personalised support for every hair health stage. Show hair loss who’s boss.
HQ
India
INDUSTRY
KwikEngage
Approach
Launched a controlled pilot starting with a single Abandoned Cart flow Conducted 50+ internal test messages to refine: Message tone and clarity Creative quality and CTA placement Enable seamless Klaviyo integration Scaled based on performance by introducing: Multi-step drip messages within the Abandoned Cart flow A Consultation flow to drive higher-intent engagement
The Challenge
Email was the sole acquisition channel,restricting scale and visibility. WhatsApp wasa new and untested channel for the brand Needed to validate performance before committing to scale Ensuring brand tone, UX, and compliance on a highly personal channel Avoiding broken journeys caused by incorrect redirects or integrations Driving engagement without over-messaging early users
Key challenges included:
- Email was the sole acquisition channel,restricting scale and visibility. WhatsApp wasa new and untested channel for the brand
- Needed to validate performance before committing to scale
- Ensuring brand tone, UX, and compliance on a highly personal channel
- Avoiding broken journeys caused by incorrect redirects or integrations
- Driving engagement without over-messaging early users
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