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Kwik Pass

Fashion & Apparel

How Me & My acquired 8% of its monthly customers from anonymous visitors at 50% lower CAC with Kwik Pass

ABOUT

Me & My is a fast-growing Indian fashion and apparel brand run by two brothers with a sharp focus on delivering high-quality, trend-first apparels.

HQ

India

INDUSTRY

Fashion & Apparel, Brand, Me & My, Products, KwikPass

About Me & My

Me & My is a fast-growing Indian fashion and apparel brand run by two brothers with a sharp focus on delivering high-quality, trend-first apparels. Over the last few years, the brand has scaled rapidly across India by investing in customer experience, dependable operations, and performance-led digital growth.As their D2C business expanded, one thing became clear: customer drop-offs were becoming expensive, and the team needed a way to identify their shopper and re-engage them instantly, to recover revenue faster - without relying only on expensive Meta retargeting or barely performing traditional email flows.This led them to explore solutions that could plug into their existing Shopify stack, deliver high shopper identification, and create a frictionless login & purchase experience.That’s where Kwik Pass came in.

Challenges

Low identification of website visitors Before Kwik Pass, Me & My explored Nitro. However, they saw only ~18% identification, which meant: A large majority of high-intent shoppers remained anonymous Retargeting became guesswork Recovery flows underperformed High CAC and low engagement on META The brand heavily relied on Meta retargeting where: CTR hovered at ~2% CAC kept increasing month-on-month and became unsustainable Meta waited 7 days to retarget users who had already forgotten the product they viewed There was a significant gap between website engagement and conversions. Loss of potential customers from abandoned carts Most bounce-offs were happening before checkout on: Product pages Cart pages Collection pages Homepage Traditional CRMs and engagement tools were not able to recognize and reach this set of audience. Leading to loss of potential customers and revenue. Shopify Migration Broke the Login Experience As Me & My migrated to Shopify Customer Accounts and adopted the Horizon theme, a new issue surfaced. Their existing login experience began to break. The default login flow was outdated and unintuitive. Customers hesitated to sign in, repeated buyers couldn’t remember passwords, and checkout drop-offs were uncontrolled. What users experienced was friction: Double login flows - phone OTP followed by email OTP Increased drop-offs during authentication A fragmented and slow post-login experience While Kwik Pass was still present on the site, Shopify’s evolving account architecture made it impossible to guarantee a single-step, seamless login within native constraints. The experience worked—but it wasn’t smooth.

Key challenges included:

Low identification of website visitors Before Kwik Pass, Me & My explored Nitro. However, they saw only ~18% identification, which meant: A large majority of high-intent shoppers remained anonymous
Retargeting became guesswork
Recovery flows underperformed
The brand heavily relied on Meta retargeting where: CTR hovered at ~2%
CAC kept increasing month-on-month and became unsustainable
Meta waited 7 days to retarget users who had already forgotten the product they viewed
Most bounce-offs were happening before checkout on: Product pages
Cart pages
Collection pages
Homepage
As Me & My migrated to Shopify Customer Accounts and adopted the Horizon theme, a new issue surfaced.
Their existing login experience began to break. The default login flow was outdated and unintuitive. Customers hesitated to sign in, repeated buyers couldn’t remember passwords, and checkout drop-offs were uncontrolled.
What users experienced was friction: Double login flows - phone OTP followed by email OTP
Increased drop-offs during authentication
A fragmented and slow post-login experience

The Solution: Kwik Pass

Me & My started with Kwik Pass two years ago, and it quickly became one of their most impactful tools.

Password-less, One-Click Login
- Kwik Pass replaced Me & My’s default login with a frictionless OTP-based login that removed passwords entirely.
- What this enabled:
  - Faster entry into the store: Shoppers no longer had to remember passwords or go through long login steps. A single OTP brought them directly into their account or checkout flow.
  - Higher purchase completion: Reduced drop-offs at login, especially on mobile where customers dislike typing and adding their shopping details again and again.
  - Seamless login experience: Login became a natural part of the user flow rather than a barrier.Returning customers instantly felt recognised and valued.
Anonymous User Identification
- Kwik Pass helped Me & My identify visitors who would otherwise browse anonymously and leave without a trace.
- What this enabled:
  - Capture of high-intent visitors early : OTP login and Smart personalized nudges connected real shopper identities to browsing behaviour. It enabled the brand to understand who was exploring which products, even before checkout.
  - Better audience building for remarketing : Identified visitors could be reached later with personalised WhatsApp nudges. Prevented leakage of expensive traffic from ads, influencers, and search.
  - Connects Every Visit Into One Shopper Story : Kwik Pass recognises returning visitors, connects their actions across visits, and builds a clear shopper journey. This enables timely, relevant engagement that boosts retention and repeat purchases.
Smart Marketing Pop-ups
- Me & My used Kwik Pass’s marketing pop-ups to engage visitors the moment they entered the store, helping them capture shopper credentials and reduce early drop-offs.
- What this enabled:
  - Smart, behaviour-based triggersPop-ups appeared only when a user showed intent - scrolling, browsing, or exiting, ensuring maximum conversions.
  - Quick capture of user detailsSimple, mobile-friendly designs helped collect phone numbers early, boosting identification and enabling future remarketing.
  - Consistent engagement before drop-offVisitors received relevant nudges or offers at the right time, encouraging them to explore more or complete the next step.
High-performance WhatsApp Automation
- By combining Kwik Pass with Kwik Engage, Me & My activated automated journeys that strengthened their retention and engagement efforts.
- Automated flows activated:
  - Product browse abandonment: Follow-ups sent with the exact product shoppers viewed.
  - Collection browse abandonment : Nudges triggered when visitors explored a category but did not proceed.
  - Cart abandonment : Timely reminders with product images to bring shopper back into checkout.
  - Homepage abandonment : Lightweight re-engagement for visitors who bounced early.
KwikPass-Powered Account Page
- Instead of patching Shopify limitations, Me & My adopted the KwikPass-powered Account Page - a fully theme-agnostic, account-independent solution that gave them complete control over the login and post-login experience.
- This shifted the focus from making login work to owning the entire customer account journey.
- What this enabled:
  - One-click, password-less login
    - Phone-OTP only, with Kwik Pass as the single source of authentication—no email OTP or double login.
  - Freedom from Shopify constraints
    - Login and account experience independent of Shopify Customer Accounts, Horizon, or any theme changes.
  - Faster post-login journeys
    - Instant access to orders, addresses, and profiles with no redirects or reloads.
  - Built for retention and repeat purchases
    - A modular account page that supports returns, exchanges, loyalty, rewards, and personalised recommendations.
Exceptional Support
- The responsiveness and involvement of the GoKwik team stood out:
  - Quick turnaround on setup, optimisation, and journey changes.
  - Proactive guidance during product drops, sales, and festival spikes.
  - Availability even during weekends or urgent requests.
  - A true partnership mindset, not just a tool onboarding relationship.

“Even on weekends, whenever I reached out, the team responded instantly. That level of support is rare—and a big reason we’ve stayed with Kwik Pass.”

— Vandan Mehta, Founder Me & My

Impact

Me & My tracks revenue and customer acquisition from Kwik Pass every month.Here are their real numbers:

10% of Monthly Revenue Driven by Kwik Pass
- Every month, Kwik Pass + Engage together contribute around 10% of the brand’s total revenue.
- This is driven by shoppers who log in with Kwik Pass, get personalised nudges, and complete purchases at a significantly higher rate.
28X ROAS From WhatsApp Automations
- From tens of thousands of automated messages, the brand sees:
  - ₹14.6 lakhs generated
  - 58,000 WhatsApp messages sent with an average cost of 0.8 PM
  - Resulting in 28X ROAS
- Most brands consider 4 - 6X ROAS on paid channels healthy. Me & My gets 28X without spending on ads.
8% of its monthly customers from anonymous visitors
- Kwik Pass doesn’t just convert visitors, it brings in a steady pipeline of new customers:
  - June: 900 new shoppers
  - September: 840 new shoppers
  - October: 650 new shoppers
- For context:
  - June saw 11,000 unique customers.
  - Kwik Pass alone contributed 900 of them. Nearly 8% of all new users, with no ad spend.
CAC Less Than Half of Meta
- When the team compared customer acquisition costs across channels, Kwik Pass consistently acquired customers at less than half the cost of Meta.
- With a Kwik Pass CAC of ~₹50,000 per month, the brand was able to bring in higher-intent shoppers who converted faster, making it a far more efficient and scalable acquisition channel than paid retargeting.
Eliminated Login Friction & Platform Dependency
- Removed double authentication entirely
- Delivered a faster, smoother post-login experience
- Improved customer satisfaction and engagement
- Enabled Me & My to scale without worrying about Shopify theme or account changes

The KwikPass-powered Account Page didn’t just fix login, It gave Me & My a stable, scalable foundation for authentication, engagement, and growth, regardless of how Shopify evolves

Future Plans With Kwik Pass

Me & My sees Kwik Pass as a long-term partner for growth. With upcoming enhancements like returns, exchanges, rewards, and deeper ecosystem integrations, they believe user identification and frictionless experience will only improve.

End-to-end order cancellation and order edit flows to give customers greater control and improve post-purchase support.
An open Account Page platform that allows third-party partners to independently build and launch new account-level functionalities.

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