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How Hyphen Grew AI Referral Traffic by 160% with Kwik GEO

How Hyphen Grew AI Referral Traffic by 160% with Kwik GEO

ABOUT

How one of India's fastest-growing skincare brands turned AI search into a real acquisition channel in 30 days.

HQ

India

INDUSTRY

Kwik GEO

Summary

Hyphen is a clean, science-backed skincare brand co-founded by actress and entrepreneur Kriti Sanon, built in partnership with PEP Technologies, the parent company of mCaffeine. Hyphen offers vegan, PETA-certified skincare formulated for Indian skin concerns, and has scaled quickly as a D2C brand since its 2023 launch.

India

Beauty & Personal Care (Skincare)

About Hyphen

Founded by Kriti Sanon in 2023, Hyphen set out to simplify skincare with clean, result-driven formulations built specifically for Indian skin. The brand pairs targeted actives like peptides, niacinamide, and vitamin C with a vegan, cruelty-free formulation standard, and has grown into one of the more recognizable names in India's D2C skincare space, backed by mCaffeine's R&D, marketing, and distribution infrastructure.

As shoppers increasingly turn to ChatGPT, Perplexity, and Google's AI Overviews before they ever click through to a website, Hyphen partnered with Kwik GEO to get ahead of a shift most beauty brands haven't started preparing for yet. The results arrived faster than either team expected.

As AI assistants became a bigger part of how shoppers research skincare, Hyphen faced a visibility gap that traditional SEO wasn't built to solve:

RESULTS IN 30 DAYS

4X Growth in positive sentiment across AI-generated brand mentions

160%+ Growth in AI referral traffic to the site

Non-branded AI visibility Unlocked hoppers discovering Hyphen without searching for it by name, moved from effectively zero to a real presence

3 Citations New blog content already being cited as a source in ChatGPT answers


The Kwik GEO Solution

Kwik GEO is GoKwik's AI visibility platform, built from the ground up for the shift from search engines to answer engines, at a time when most tools in the market are still retrofitting traditional SEO thinking onto AI search. For Hyphen, the programme covered four connected workstreams:

  • Audit & Research: A full website and technical audit, keyword and market research, competitor content analysis, a dedicated AI visibility baseline, and a 90-day content roadmap built to prioritize the highest-impact fixes first.
  • Technical Foundations: Structured data (schema) implementation, an AI reference file (llms.txt) to give AI crawlers a clear map of the site, meta title and description optimization, and product catalog and image alt text optimization, so AI systems can read and cite Hyphen's site accurately.
  • Content & Authority: SEO and GEO-optimized blog posts built around the actual queries AI assistants are being asked, plus a brand tone and copy audit to sharpen how Hyphen's distinct voice comes through in AI-generated answers. Several of these blogs are already being cited directly within ChatGPT responses, a clear sign the content is being read and trusted, not just published.
  • Off-Page Signals: Structured customer review response management and PR and citation outreach, building the third-party mentions that AI models weigh heavily when deciding what to cite and recommend.

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Founded in 2020, GoKwik is an enabler focusing predominantly on unlocking growth for E‑Commerce brands. GoKwik Commerce solutions private limited is not a payment aggregator.

Merchant care:

Shopper care:

Registered Address: Office No. 1, Ground Floor, Plot AT KH No-189/1 Min, Vill- Bamnoli, Raj Nagar - II, New Delhi, Delhi 110077, India

CIN No: U72900DL2020PTC373705

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  • Privacy Policy
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Platforms

  • Shopify
  • WooCommerce
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  • Integrations

Company

  • About
  • Careers
  • Reviews
  • Contact us
  • Pricing

Resources

  • Case Studies
  • Blogs
  • Press

Products

  • Kwik Checkout
  • Kwik Engage
  • Kwik Ads
  • Kwik Pass
  • GoKwik Cart
  • Kwik Ship
  • Return Prime
  • Kwik AI Popups
  • Kwik GEO

Platforms

  • Shopify
  • WooCommerce
  • ZohoCommerce
  • Shoopy
  • Integrations

Others

  • Privacy Policy
  • Terms of Use
  • Grievance Policy
  • Grievance Officer
  • Cookie Policy
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© 2026 GoKwik. All rights reserved.

ISO 27001
PCI DSS

© 2026 GoKwik. All rights reserved.

TwitterFacebookInstagramLinkedIn
GoKwik Logo

Founded in 2020, GoKwik is an enabler focusing predominantly on unlocking growth for E‑Commerce brands. GoKwik Commerce solutions private limited is not a payment aggregator.

Merchant care:

Shopper care:

Registered Address: Office No. 1, Ground Floor, Plot AT KH No-189/1 Min, Vill- Bamnoli, Raj Nagar - II, New Delhi, Delhi 110077, India

CIN No: U72900DL2020PTC373705

Company

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