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Kwik Engage

Fashion & Apparel

How Bonkers Corner Improved Retention by 14% and ROAS by 3X with Kwik Engage & Kwik Pass

ABOUT

14% improvement in customer retention, ROAS improved to 3x, 51% of customer queries now handled through automated chat and new user acquisition powered by top-of-funnel identification via Kwik Pass

HQ

India

INDUSTRY

Fast fashion, Products, KwikPass, KwikEngage

About Bonkers Corner

Bonkers Corner is a Gen Z–focused, fashion-first brand redefining casual and oversized streetwear in India. Launched in 2020 as a digital-first brand, Bonkers Corner quickly built a cult-like following through bold silhouettes, pop-culture drops, and rapid-fire inventory refreshes.Now operating 13 offline stores and a strong D2C channel, Bonkers caters primarily to shoppers aged 18–24, while also attracting millennials through trend-driven designs and relatable branding.But with scale came complexity — and Bonkers needed a unified system to manage customer engagement, retention, and new user acquisition.

The Challenge

Bonkers Corner had strong traffic and healthy sales via Meta, Google, and Snapchat — but struggled with key post-click pain points:

Key challenges included:

No visibility into who was visiting the site, especially non-logged-in users
Difficulty retargeting customers based on real behavior and purchase history
Inefficient after-sales experience, with bot-driven chats and rising complaints
Fragmented marketing stack — making operations complex and inefficient

The Solution

Bonkers Corner onboarded Kwik Engage and Kwik Pass to tackle both retention and top-funnel challenges — with a unified, data-driven approach.
Here’s how GoKwik’s suite helped:

RFM Segmentation (Kwik Engage): Helped identify lapsed or high-potential buyers with personalized re-engagement journeys — driving retention through tailored WhatsApp flows.
Customer Identification (Kwik Pass): Enabled Bonkers to identify and engage anonymous visitors who hadn’t logged in, expanding their top-of-funnel user base with real-time data capture and login nudges.
WhatsApp Automation & Campaigns: Bonkers automated personalized messages for abandoned carts, product reminders, and even collection drops — dramatically improving repeat purchase behavior.
Chatbot Automation (Kwik Engage): Reduced dependency on manual support with a bot that now resolves 54% of customer queries, improving efficiency and customer experience.
Marketing Pop-ups (Kwik Pass): While still in early use, login-based pop-ups are helping convert anonymous visitors, with plans to expand to A/B-tested offers and lead capture tools.

The Results

In just 4–6 months, Bonkers Corner has seen tangible impact across both marketing and operations:

15–18% boost in retention thanks to RFM-based personalization
ROAS improved from 12x to 15x between March and April
51% automation in customer query handling, reducing team load and response delays
New top-funnel users identified via Kwik Pass, now part of re-engagement journeys

Fewer CX complaints due to improved chat experience and faster resolutions.

What’s Next?

Bonkers Corner is actively expanding use of Kwik Engage and Kwik Pass with plans to:

Automate product recommendations via AI chat (e.g., “Show me oversized tees”)
Create pre-launch flows for new collections using WhatsApp and email
Improve Shopify-to-GoKwik tracking for more accurate conversion metrics
Scale A/B tested marketing pop-ups to boost lead capture and conversion

Conclusion

With GoKwik’s unified approach to engagement and identification, Bonkers Corner moved from a fragmented marketing setup to a fully integrated, data-first engine.

They now engage shoppers across the funnel — from first-time browsers to lapsed loyalists — with personalized messaging, smart automation, and clear ROI. And they’re just getting started.

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