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Kwik Engage

Accessories

Home Essentials Recovered ₹75L+ from Abandoned Cart flows & Increased Conversions by up to 17%

ABOUT

HQ

India

INDUSTRY

Home & Kitchen, Products, KwikPass, KwikEngage

About the company

Launched in 2024 by Tanishq Jain and Divyam Jain, Home Essentials is a fast-growing D2C lifestyle brand offering affordable, high-quality products across kitchenware, cookware, storage, organization, and home décor. With an ever-expanding catalog, it’s become a go-to choice for customers seeking practical and stylish home solutions. Built on the vision of making functional, stylish, and affordable products accessible to every household, the brand focuses on customer-centric innovation. The founders’ hands-on approach has driven rapid growth and technology-led solutions. Their strategy revolves around solving customer pain points and creating a seamless shopping experience.In its early months, Home Essentials was focused on getting the business off the ground and building customer trust. During this stage, they relied only on utility emails and did not feel the immediate need for advanced retention or cart recovery tools. However, as their traffic and customer base grew, the brand recognized the importance of having a structured system to recover lost sales, engage existing shoppers, and streamline acquisition.

Problem

As the business scaled, the challenges became more visible:

Key challenges included:

Cart and checkout drop-offs: While traffic to the site was strong, a large percentage of users abandoned their carts or dropped off at checkout. Without any recovery flows in place, this gap added up to a meaningful revenue gap.
Retention gap: Engagement was limited to transactional emails like order confirmations or shipping updates. There were no personalized nudges to bring users back, recover interest, or encourage repeat purchases. This meant that the cost of acquiring each customer was not translating into long-term value.
Acquisition friction: For new shoppers, the login and checkout journey required multiple steps. This friction often discouraged first-time buyers from completing their purchase, further impacting conversions.

Solution

Kwik Engage

The brand set up automation flows across critical stages of the customer journey - homepage, product page, cart, and checkout. Users now receive contextual nudges at the right time.

Between May and Aug, they launched 5–6 WhatsApp automation flows. These were focused primarily on abandoned cart and checkout recovery, ensuring that potential buyers were now offered the right incentives to complete their purchases.
For the first time, Home Essentials had a structured retention engine running in the background, reducing manual effort while consistently driving conversions.

Additionally, Home Essentials rolled out 7–10 dedicated personalized campaigns every month, tailored to customer preferences, browsing behaviour, and purchase history. These campaigns helped re-engage users with relevant offers and recommendations, resulting in an 8% increase in web revenue. Beyond driving sales, this customer-focused approach also helped retain customers by building stronger relationships and encouraging repeat interactions.

Kwik Pass

By integrating Kwik Pass, they introduced one-tap logins and seamless checkout, removing unnecessary steps for new shoppers.
This significantly reduced drop-offs at the login and checkout stage, making it easier for first-time visitors to complete their orders.

Together, these solutions helped the brand build a balanced growth stack. It was driving acquisition while maximizing retention.

Impact

Kwik Engage contributed approximately 8% of the total web revenue through its campaigns.
Recovered ₹75+ Lakhs via abandoned cart Journey.
Achieved a 15-17% uplift in overall conversion rates, where ~12% is directly attributed to retention initiatives.
With Kwik Pass, there was an additional ~10% conversion uplift by simplifying login & checkout for new and repeat customers.

App installs increased by 5% through WhatsApp campaigns, expanding engagement and driving repeat interactions

Conclusion & Future Plans

Home Essentials has successfully leveraged GoKwik’s tools to plug revenue leakage (from abandoned carts/checkouts) and improve both acquisition and retention. The combined use of retention flows (via Kwik Engage) and easier login/checkout (via Kwik Pass) is helping build a virtuous loop of higher conversions and improved customer experience.

Going forward, Home Essentials plans to:

Expand engagement beyond recovery—for example, using WhatsApp campaigns for product launches, promotions, seasonal sales etc.
Use segmentation & personalization (behavioural triggers, customer cohorts) to make retention campaigns more targeted.
Scale up Kwik Pass usage to reduce friction not just for new customers, but also retain returning ones (improving loyalty and repeat purchase rates).

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