Your 2026 D2C Calendar mapped day by day - Powered by real data from India’s biggest D2C shopping network

Get the calendar

Your 2026 D2C Calendar mapped day by day - Powered by real data from India’s biggest D2C shopping network

Get the calendar

Kwik Engage

Fashion & Apparel

Cozy Crew Club builds WhatsApp as a core Retention Marketing Channel

ABOUT

Cozy Crew Club is a premium kids’ brand offering super-soft baby and children’s clothing, blankets, and personalised gifts, designed for everyday comfort and thoughtful gifting.

HQ

India

INDUSTRY

KwikEngage

Building WhatsApp Confidence &Scaling Revenue

APPROACH Personalised, context-driven messaging: Leveraged WhatsApp’s immediacy and conversational nature to drive higher engagement than traditional channels Multi-touch drip strategy: Timely nudges reinforced purchase intentwithout overwhelming users Creative optimisation: Incentive-led, urgent, and relevant messaging appealed to both emotional and rational buyers THE STRATEGY Layered Abandoned Cart Flows Instant WhatsApp triggers post cart-abandonment to capture high-intent users Automated follow-ups spaced strategically to re-engage and driveconversion Sequential creatives highlighting urgency, offers, and social proof

The Impact

Abandon cart 1 RoAS - 9.2x
Abandon cart 2 RoAS - 8.5x
Abandon cart 3 RoAS - 6x
Click through rates - 23.9%

"Partnering with GoKwik gave us the confidence to lean into WhatsApp as a core channel. Their smart automation and intuitive flows felt like an extension of our brand warm, timely, and thoughtful. It’s helped us re-engage our community and grow conversions in a way that truly feels cozy."

— Conor, Founder, Cozy Crew Club

Result

Strategic WhatsApp automation —particularly abandoned cart flows —significantly improved engagementand revenue. The brand achieved ~3.7x ROI from WhatsApp campaigns with an impressive ~24% CTR, driving strong growth and retention

Conclusion

GoKwik’s ecosystem enabled the brand to engage unknown visitors, automate lifecycle marketing, and maximize ROI—powering growth across the entire funnel from acquisition to conversion and re-engagement.

Enjoying this article? Share it with the world!