Attitudist Increases Prepaid Conversions By 2.5X Using GoKwik Solutions

Attitudist is a new-age Indian men’s footwear brand where footwear transcends from a mere function to an expression of individuality and style. Launched in July of 2020, Attitudist has redefined the way we perceive shoes, turning them into artful manifestations of attitude and fashion.

With an unwavering commitment to quality, innovation, and trendsetting designs, Attitudist has emerged as a frontrunner in the industry. Its vegan, cruelty-free, sustainable and fashionable shoes are increasingly captivating the hearts and soles of countless customers across the nation.

In less than three years of its existence, Attitudist has grown its business from mere 30-40 orders a day to 100+ orders. It has grown its shopper base by over 4,00,000 happy customers and registers a 40% repeat purchase rate.

Amidst crafting perfect, comfort-driven shoes for men, the brand was failing to offer the same experience on its online shop. Haritima Mishra, the CEO of Attitudist saw that while people were showing great interest in the brand’s myriad offerings, it wasn’t translating to many orders. Clearly there were frictions on the brand’s online shop that were causing conversion leakages.

Meanwhile, the brand also saw that many shoppers were placing cash-on-delivery-led (COD-led) orders on the website. And, a major chunk of them were cancelling their orders on or before the delivery was attempted. This was further adding to Attitudist’s revenue loss.

To curb these issues, Attitudist decided to partner with GoKwik