2X new high-AOV customers: How Bombay Shaving Company used KwikAds to acquire niche shoppers

The Solution

Bombay Shaving Company partnered with KwikAds, India’s Largest Ad Intelligence Network, to reach their niche target audience without overspending Ad budgets.

KwikAds combines Meta’s audience data with GoKwik’s D2C intelligence network of 160M+ shoppers and 200+ buyer signals to help brands improve ad performance. Here’s how KwikAds helped Bombay Shaving Company meet their Ad campaign objectives:

• Activated precise funnel-level events by combining Meta’s demographic signals with GoKwik’s real-time shopper behaviour, including:

• • Website visitors who viewed product and collection pages
  • High-intent visitors who engaged with checkout and payment steps
  • New customers who completed their first purchase
  • Returning customers with repeat purchase behaviour
  • Prepaid-first shoppers and COD-to-prepaid converters

• Launched reach-optimized campaigns to unlock the largest pool of high-value shoppers who consistently purchase products priced above ₹1,500.
• Retargeted high-intent website visitors who had already explored specific SKUs, product categories, or reached checkout but didn’t complete purchase.
• Built separate conversion campaigns for new customer purchases, enabling lower CPA by focusing on first-time buyers with strong purchase intent signals.
• Continuously monitored and refined audience cohorts by filtering low-quality traffic, doubling down on high-performing shopper segments, and improving ad efficiency over time.h-optimized campaigns to tap into the highest possible audience pool of shoppers who frequently buy products above Rs 1500
• Retarget website visitors who have already shown interest in their SKUs
• Created separate campaigns for new customer purchase to convert the same audience at lower costs
• Closely monitor, refine and filter audiences to drive better Ad outcomes consistently

”It was a no-brainer for us to go with KwikAds because we have so much trust in the GoKwik platform. We knew that this is the only platform that understands Indian shopper behaviour at scale. KwikAds gave us a new lens to go after our niche audience”.

- Mehak Dave, Growth Marketing Manager at Bombay Shaving Company

The Results

“The biggest impact of KwikAds would definitely be the increase in higher value customers. It helps me get the right audience at a lower price. It has helped me convert them much faster and in a more efficient way compared to before. Plus, we could see the impact inside the Meta Dashboard and this made it super easy for us”.

-Mehak Dave, Growth Marketing Manager at Bombay Shaving Company

What’s Next

The team is excited to roll out KwikAds for their sister brand, Bombae, which caters to women’s hair removal and styling. After seeing solid results with Bombay Shaving Company, it feels like the right time to bring the same momentum to Bombay as well.

They also want to keep experimenting, trying out new propositions like EMI options for higher-ticket products and building audiences for upcoming sales periods. The goal is simple: continue learning, keep improving, and scale both brands in a steady, profitable way.

Conclusion

Bombay Shaving Company’s experience with KwikAds shows how better audience insights can significantly boost performance. By reaching the right high-value shoppers, the brand was able to lower acquisition costs and double new customer growth for its premium products. Their results make it clear: with the right data and a focused approach, brands can scale faster, spend smarter, and grow more profitably.